Get your glitter and childhood feels ready with new TLS Toy products, under license by Hasbro, from the iconic JEM AND THE HOLOGRAMS and PLAYSKOOL MY BUDDY.
These fan-favorite 80s properties are set to hit shelves this February 1 exclusively at Walmart, with expanded distribution in summer 2025, and we’d love for you to share the exciting news with your audience!
Last year, TLS Toy dominated retro reviving the classic Strawberry Shortcake and Rainbow Brite. This year, the brand continues the momentum with new launches they know fans have been buzzing about.
JEM AND THE HOLOGRAMS – Jem Classic 12” Fashion Doll
Jem and the Holograms: She’s pink, she’s glam, she’s TRULY OUTRAGEOUS and celebrating a 40th anniversary!
Paying homage to the pink-haired pop queen who ruled screens and hearts, the fashion doll comes equipped with the legendary theme song in the base of the doll at the push of a button.
PLAYSKOOL MY BUDDY Classic Plush
Playskool My Buddy: He’s your best friend. My Buddy is tough, he’s durable enough for rough and tumble play, yet soft enough and cuddly enough for bear hugs! TLS Toy brings back an 18” version of everyone’s favorite charming and warm doll who made strides breaking stereotypes back in 1985.
This duo isn’t just a toy line – it’s a full-blown pop culture reunion. From Jem’s glitter-powered pop star vibes, to My Buddy’s lovable charm, TLS Toy has something for everyone (and by everyone, we mean fans of all ages). These properties celebrate milestone anniversaries this year and 40 years later we know the fans still cannot get enough. The conversation and excitement online continues to stir with fan groups trying to get their hands on any and all information about these releases as they can.
