Diramix continues to transform playtime. Looking ahead to 2025, the company plans to introduce new product lines, including collaborations with iconic franchises like DC and Dragon Ball, while further enhancing its offerings in the gaming sector. With a commitment to innovation and quality, Diramix aims to provide exciting new experiences for children worldwide.
Founded in 2013, Diramix has rapidly ascended to a leading position in the Italian collectibles market, specializing in products designed for newsstands.
Over the past decade, the company has successfully developed its own brands and collaborated with various properties to enhance its product offerings. In recent years, Diramix has expanded its reach beyond Italy, particularly with the introduction of MonsterFlex—a line of stretchable characters now available in over 35 countries.
The evolution of MonsterFlex: from classic monsters to evergreen Licensed properties
The MonsterFlex brand was conceived to bring children’s favourite monsters into homes worldwide, featuring unique and eye-catching designs at affordable prices. Character design is executed in-house, leveraging the expertise of skilled illustrators and 3D designers. The extendable nature of MonsterFlex characters not only adds a fun dimension to play, but also stimulates children’s imaginations, encouraging them to create stories while playing alone or with friends.
This innovative approach has led to the release of six series of MonsterFlex characters, along with spin-offs such as Dino, Aqua, and Combat, as well as Mini and Maxi versions.
The upcoming Wild MonsterFlex series promises to captivate audiences with 14 jungle animals ready for adventure. Looking ahead to 2025, Diramix plans to lead a new era for MonsterFlex with several new lines and significant restyling of existing products. Among these is the DC MonsterFlex collection, which will feature super-realistic representations of six Justice League heroes: Batman, Superman, Wonder Woman, Aquaman, The Flash, and Cyborg. With refreshed packaging coinciding with the release of a new Superman movie in July 2025, this line presents a timely opportunity for engagement with fans.
Diramix, Toei Animation and Shueisha: the new Dragon Ball line
The global resurgence of interest in Dragon Ball products has prompted Diramix to develop a new line featuring ten characters from Dragon Ball Super. This initiative is being undertaken in collaboration with Toei Animation and Shueisha to ensure that the characters – including Goku, Vegeta, Gohan, Future Trunks, Vegito, and Frieza – are depicted with exceptional detail.
Diramix and Stumble Guys: the upcoming collections
In addition to these developments, Diramix has been busy working on products related to the popular game Stumble Guys. The company has introduced card and sticker collections tailored for the Italian market, alongside 3D mini figures across four series, totalling more than 100 models. The latest series is currently being shipped to key markets while preparations for series five are underway. Stumble Guys MonsterFlex characters are now distributed in over 30 countries, with many markets eagerly reordering the product. The upcoming series will feature 14 new stretchable Stumblers aimed at enhancing the gaming experience.
Diramix and videogames: new exciting collaborations
Diramix’s portfolio continues to grow with exciting additions from the video game sector. The Sonic Prime MonsterFlex line is now available across APAC, Europe, and Middle Eastern markets. Additionally, collaborations for Brawl Stars and Clash Royale MonsterFlex products are underway. The Brawl Stars series is particularly promising; Diramix is working closely with Supercell to develop a collection featuring 12 dynamic characters from the game, which will be transformed into super stretchy figures. The overarching challenge for Diramix remains providing comprehensive and cutting-edge product lines that cater to diverse consumer targets.
The company’s vision is sharp and clear: achieve a complete portfolio that empowers clients and distributors by offering children’s most sought-after properties. As Diramix approaches its next decade in business, it remains committed to innovation and quality in its collectible products while expanding its global footprint. With exciting new lines on the horizon and established properties being revitalized, Diramix is poised for continued success in bringing joy and creativity into homes around the world.
