Gamefam and Ubisoft are teaming up for the 2nd year in a row to bring the epic free-to-play fighting game brand Brawlhalla to Roblox’s almost 90M daily users – this time bigger than before.
This collaboration continues expanding Brawlhalla’s cross-platform community of more than 100 million players as part of its broader 10th anniversary celebration.
Following the excitement from last year’s integration into Gamefam’s hit Roblox game Weapon Fighting Simulator, starting Wednesday, 12/11 to Saturday, 1/11, the gaming brand will be taking over two of Gamefam’s most popular experiences in Roblox: Car Dealership Tycoon (2+ billion lifetime visits since 2018 launch) and Teenage Mutant Ninja Turtles Battle Tycoon (56M+ lifetime visits since 2023 launch).
Specifically, the mashup of Brawlhalla’s roster of heroes with Paramount’s legendary Turtles is a unique and fitting one– a crossover that unites these iconic fighting characters for the second time, and first time ever on Roblox.
Players will be able to dive into both games for one month, and new to this year’s program, unlock Brawlhalla-themed UGC items that will be wearable across any Roblox experience. These will come from a limited stock, and will persist on player avatars even after the integration ends in January.
To celebrate Brawlhalla’s 10th anniversary and drive awareness among Gen Z and Alpha audiences, we are tapping into a variety of influencers to produce engaging promotional content.
Tapping into these games with more than 2 billion combined visits will re-introduce Brawlhalla immediately to Gen Z & Alpha upon launch, right in the places where they hang out every day. Just look at last year’s results (Brawlhalla’s debut on Roblox with a one-game takeover of Weapon Fighting Simulator):
- 1.2 BILLION brand engagements
- 128 MILLION gameplay minutes
- 3.2 MILLION global visits
BRAWLHALLA INTEGRATION DETAILS
TMNT Battle Tycoon
The existing TMNT Battle Tycoon NYC map has been taken over with a Brawlhalla theme. Players will find fan-favorite Brawlhalla characters throughout the themed version of NYC, and will need to battle and defeat them, including: Mordex, Loki, Hatori, Nix, and Yumiko. As a reward for completing a series of quests, players will earn in-game currency as well as unique Brawlhalla-themed weapons. Additionally, a limited number of players will unlock Brawhalla-inspired UGC items to wear on their avatar and commemorate their fandom across any Roblox experience.
Car Dealership Tycoon
Players can enjoy a brand-new “Brawl Derby” game mode, and drive a special series of Brawlhalla-themed cars inspired by characters including: Yumiko, Tezca, Orion, Nix, Mordex, Loki, Hattori, Brynn, Bodvar, Arcadia. Race and drive around in a Brawlhalla stadium from the original Brawlhalla game itself. Like TMNT Battle Tycoon, players can earn in-game currency by participating in the Brawl Derby. A limited number of players will unlock Brawhalla-inspired UGC items to wear on their avatar and commemorate their fandom across any Roblox experience
The Brawlhalla activation in Car Dealership Tycoon and TMNT Battle Tycoon will be available to play for free on Roblox via most platforms and devices, including consoles, PCs, mobile, and tablets.
