Merchantwise has secured the first Call of Duty streetwear fashion collection with globally recognised streetwear brand Culture Kings.
Fusing fashion and gaming cultures, the line of Call of Duty streetwear statement pieces recently launched at Culture Kings in Australia, New Zeland and in the United States.
Already delivering epic sales, including seeing a piece in the premium range all but sell out in a week, the unisex Culture Kings collection has been striking an instantaneous connection with fans of both brands with its totally fresh and urban take inspired by Call of Duty.
Celebrating two decades of Call of Duty’s dominance in the gaming world and coinciding with the release of Call of Duty: Black Ops 6, the Culture Kings range features six graphic soft premium cotton tees and a sweatshirt hoodie all with designs inspired by iconic titles from Call of Duty: Modern Warfare® to Call of Duty: Black Ops.
Each statement piece draws on fan favourite moments of the franchise including the Call of Duty Modern Warfare 25 Streak Heavy T-Shirt with its iconic reference to Killstreaks in Modern Warfare 2 and the Call Of Duty Modern Warfare 2 Heavy T-Shirt which is emblazoned with one of the franchises’ most iconic catchlines ‘Stay Frosty’.
Tapping into the excitement for the latest chapter of one of the most successful gaming franchises in history, Culture Kings’ venture into gaming culture, with the range highlighting Call of Duty’s rich legacy through the streetwear retailer’s unique urban aesthetic.
Merchantwise Gaming Licensing Director Patrick Lynam said, “Having just launched, this Call of Duty range for Culture Kings is already an incredible success. We brought together two powerhouse brands who each share a passion for innovation and cultural impact to create a collection that taps into gaming while embracing contemporary streetwear. By doing so we have connected two distinct but highly engaged consumer bases at an exciting time for the Call of Duty brand with the recent release of Call of Duty: Black Ops 6.”
