Cat’s Eyes, the event series, created by Michel Catz based on the original work ‘Cat’s Eye’ by Tsukasa Hōjō (Coamix editions), produced by Big Band Story (Benjamin Dupont Jubien and Mehdi Sabbar) and directed by Alexandre Laurent, has been broadcast on TF1 since November 11 !
This modern reinterpretation of the iconic 80s manga follows the thrilling adventures of the three Chamade sisters, Tamara (Camille Lou), Sylia (Constance Labbé), and Alexia (Claire Romain), as they have to become robbers in the most beautiful and secure monuments of Paris.
The launch of the program was a hit, gathering 6.7 million viewers for the first episode by J+7*, with an average audience share of 45% of 15-24 year-olds and 42% of FRDA -50.
L’Oréal Paris supports the Cat’s Eyes series broadcast on TF1 as the official makeup partner of the series and launches an exceptional brand initiative! The brand unveils a campaign that plays with the codes and the universe of the series for which several contents are produced (2 brand films, 2 behind-the-scenes interviews, and 1 cross-interview), highlighting L’Oréal Paris products and revealing the transformation of actresses Camille Lou and Cindy Bruna.
To maximize the reach of these contents to a wide audience, the campaign is broadcast on TV on TF1, digitally on TF1+, and on the social networks of TF1+ and Cat’s Eyes. L’Oréal Paris also enhances the impact of the operation with an influencer campaign, an experiential launch evening, and amplification on the brand’s website. A large-scale special operation imagined by Publicis Media, in collaboration with TF1 Live, the OPS and brand content division of TF1 PUB, TF1 Factory, TF1 Licensing, and Big Band Story, with the support of McCann Paris.
