China Licensing Expo (CLE) 2024, Asia’s largest licensing trade show, takes place in Shanghai from 16-18 October. This highly anticipated event promises to showcase the most innovative and exciting developments in the world of brand licensing. Let’s continue to explore some of the key exhibitors and their groundbreaking contributions.
LEVVV is a platform that merges retail, licensing, and art, operating under China’s Frontier International Holding Limited. With over 10 years in the retail industry, its headquarters in Guangzhou oversees multiple stores across Mainland China. LEVVV features a diverse array of artists and designers, boasting over 100,000 loyal fans and a dedicated IP design team. Most of its 
intellectual properties is developed in-house, emphasizing uniqueness and storytelling, with V-Joy being a standout character known for its distinctive design. In collaboration with the hotel Hyatt Regency Guangzhou Zengcheng,
LEVVV has created three themed guest rooms and suites, that blend trendy art with modern hospitality, enhancing the guest experience. The hotel reflects Lingnan’s cultural heritage while offering a stylish space for dining and leisure. Additionally, LEVVV hosts eco-friendly workshops, including a DIY soap-making class using repurposed coffee grounds, promoting creativity and sustainability in a fun, engaging environment.
Hwa Hwa Studio’s The Legends of MeoShín’Ké is a treasure trove of untouched stories from ancient Asian mythology, featuring ghosts, monsters, and bizarre creatures. Its unique approach brings their lives, backgrounds, powers, weapons, and relationships to a young audience, allowing them to discover profound new characters and stories they can call their own. Following a publishing deal with Andrews McMeel Publishing in the US, Hwa Hwa of Busan Korea and Canada’s Run with us productions are set to launch an exciting new The Legends of MeoShín’Ké YouTube Channel in English and Korean.
Based on Lima Kim’s best-selling books on Asian mythology, The Legends of MeoShín’Ké is a 360-degree IP with a cross-platform mixture of animated mini-episodes, encyclopedic books, consumer collectibles, games, graphic novels, and comics designed to bring these mythological characters and stories to a worldwide audience across multiple genres.The series features a young girl, Jimin, who moves to Korea from the West with her Korean mom after her grandmother’s death. Jimin discovers she has been chosen to keep the human world and the world of monsters and ghosts safe and in natural balance, following in her grandmother’s footsteps.The MeoShín’Ké team has also been signed by JTMG Licensing in the US for consumer product representation and has fielded interest in their best-selling graphic novels published by Mirae-N in Seoul, Korea.
The Korean company Bigglz has adopted an innovative strategy to engage fans through its app services, often dubbed the “Tamagotchi of the Chat GPT era”. Bigglz’s app has more than 100,000 monthly users and allows fans to care for virtual pets, having received $1.26 million in funding from Korea’s Ministry of SMEs and Startups.
In April, Bigglz launched the Hiing app, which provides mental health care through character conversations, recording over 2.3 million interactions. The company has developed Vector DB and proprietary RAG technologies, planning to release them as enterprise solutions. Currently, Bigglz is negotiating with over ten domestic and international companies and aims to launch its Total AX solution by the end of 2024, automating global fan interactions.
In November 2024, Bigglz plans to introduce interactive dolls based on its IPs, Petpal Five and Pogny, having signed a licensing agreement with Third Round and entering the sample production phase.
Licensing Magazine is participating in the China Licensing Expo (CLE) as a media partner. Visit us at our booth E1H01 to discover our first Chinese edition. For any inquiries or to arrange a meeting, please write to rossella.arena@brands-media.com.
Read the part one of the China Licensing Expo – Unlocking the future of brand partnerships.
Curated by Rossella Arena
