Licensing Con – Brands & Characters, promoted by EP Grupo for 17 years, is the most relevant licensing business meeting in Latin America.
What does that mean?
That the event encourages and provides partnerships that result in products, experiences, campaigns, services, and so on, which uses brands and characters as their business strategy.
The result is collections of toys, stationery, clothing, accessories, food, publications, party articles, among many other segments that, through licensing, develop exclusive collections transforming fans’ desires into something tangible!
This market earns more than R$23 billion in retail sales and grows, on average, 5% per year.
The exhibitors – which are the main entertainment companies in the world, present their brands portfolios, in addition to the latest news in properties, content, strategies and marketing actions for the industry, retail, importers, wholesalers/distributors and service providers, from all regions of the country, as well as Latin American countries.
There are 3 thousand sqm of connections and opportunities with more than 40 exhibitors, including Warner, Paramount, Endemol, Globo, Universal, Mattel and Senna, whether in the exhibition area or during the content programming held in the auditorium. Together, the players have around 400 properties available for business.
“The 2023 edition welcomed 2,500 visitors, including executives from the main players in the national market. Many businesses started there, after all, the event is a showcase of opportunities for companies wishing to meet the demands of fans eager for novelties that make sense in their relationship with such brands and characters,” comments Marici Ferreira, CEO of EP Grupo and president of the Brazilian Licensing Association/Licensing International.
LicensingCon will take place on August 28th and 29th, in São Paulo. For more information, visit: www.licensingcon.com.br
