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Highlights | Retail

WYNCOR TO LAUNCH COLLECTIBLE MIRABALL LINE AT CARREFOUR

9 Jul - 2024

Tags from the story: Carrefour, Wyncor.

Wyncor has signed an agreement with Carrefour. The partnership will see the launch Wyncor’s extensive line of patented Miraball toys at the retail giants’ stores across Europe in September, 2024.

The announcement was made today by Julian Jacob, CEO, Wyncor.

Miraball™ is a collectible toy featuring two “Little and Legendary” surprises. Utilizing new patented technology, the 2¾-inch diameter colorful blind pack ball reveals three secrets. Beneath the wrap is a vibrantly painted metal dangler ball. When opened, a large hidden plushy charm expands to over 4 inches in diameter, thanks to the innovation of ultra-shrinkable memory foam plush.

Carrefour Group is one of the world’s leading food retailers. Across Europe, Carrefour will carry the complete range of Miraball toys featuring some of the world’s most popular brands. The line currently includes Paramount’s Teenage Mutant Ninja Turtles and SpongeBob SquarePants, Spin Master’s PAW Patrol, Hasbro’s Peppa PigMy Little Pony, Transformers, and Monopoly; Miraculous Corp’s Miraculous, and Emoji, with eight collectible balls for each brand. The launch will be backed by an impressive month-long TV advertising campaign on TF1 that will run three times daily during weekends.

The Miraball™️ first made its retail debut across 20 markets in fall 2023. In the U.S., the Miraball was available at brick-and-mortar stores Target, Fred Meyer, and Meijer, and online at Amazon, with over 2 million units sold globally in the first few months. Consumer demand for the new toy led to Wyncor securing licensing rights for multiple top tier brands.

As a new toy company with a mission to offer speed and flexibility to retailers and partners, best-in-class product development for alignment with partners’ IP content, and premium quality and innovative products to consumers, we couldn’t be more excited that our first patented product, the Miraball, has been an astounding success,” commented Julian Jacob. “With our brand-new line of Miraball toys featuring some of the world’s most in demand brands, we are delighted to work with Carrefour to bring this innovative toy line to fans across Europe starting from September.


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