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Fashion & Lifestyle | Highlights

LEVVV, AN INTERNATIONAL FASHION AND LIFESTYLE PLATFORM BRAND

9 Jul - 2024

Tags from the story: LEVVV.

LEVVV is a comprehensive fashion and lifestyle platform brand under the China’s Frontier (International) Holding Limited, that aims to bring together the works of original designers, trendsetters, and artists from domestic and international markets.

The name LEVVV is derived from the Mandarin pronunciation of  LE which means “joy” and the 3V which stands for “Victory, Valuable, and Vitality”.

LEVVV operates as a display and sales space that integrates art, cultural activities and licensing.

With over 10 years of experience in the retail industry, LEVVV has opened stores in various regions of China and introduced over 100 well-known international trend brands.

The company’s core target audience includes trendsetters, avant-garde fashion enthusiasts, and Generation Z consumers.

Building innovative IPs

LEVVV has successfully built innovative properties by leveraging its strong design capabilities. One of its most prominent IPs is V-Joy, which represents a resilient spirit with the catchphrase Everything is possible! The character has a distinctive and iconic design with a white base, two antennas, and round hands. V-Joy’s design has been used to realize art installations, mini-figures, statues and much more…

LEVVV has created several successful collections, such as Le.Rain, Pupu Aliens, and Le.Pupu, featuring characters full of colours and energy. LEVVV’s original IPs have been widely recognized and the company has collaborated with various prestigious brands across different industries.

These collaborations include partnerships with star-rated hotels such as W Hotels and Marriott International, world-leading commercial property companies such as Poly Real Estate and Sunac China Holdings, and automotive brands like MINI Cooper and Mercedes-Benz Smart. LEVVV has also collaborated with tech giants Tencent and Alibaba to establish the world’s first AIGC concept store.

More recently, LEVVV has started working with The Grand Hyatt hotel in Guangzhou and other luxury hotels to design themed hotel rooms that incorporate its IP elements.

The Grand Hyatt, a 5-star luxury hotel in the Central Business District (CBD) of Guangzhou in China, has collaborated with LEVVV to create three themed rooms featuring its IPs. These rooms integrate LEVVV’s designs into various elements such as paintings, pillows, bed sheets, carpets, bathrobes, and afternoon tea sets.

One of LEVVV’s distinguishing features is its ability to integrate the attributes of brand partners, combining its original IP with the unique characteristics of these brands.

VVVC, a design inspired by the Metaverse

LEVVV has launched a subsidiary line called VniVerseVClub (VVVC), with many characters, with whom it has realized various projects: Art toys and installations, partnerships for consumer products across many categories, exhibitions, design collections.

VVVC represents a concept IP of a virtual “Metaverse” that symbolizes a joyful infinite universe. The V-creatures’ design is inspired by Chinese mythology, cyberpunk, gaming characters, the seven deadly sins, and the futuristic mechanics.

These IP characters have partnered with numerous brands, including nightclubs, music festivals, and cartoon animations, and have a striking and trendy aesthetic. The official website is http://www.vniversev.top/.


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