Fashion & Lifestyle


8 Jul - 2024

Tags from the story: florence by mills, IMG, Mondottica Group.

In a deal brokered by IMG, actress Millie Bobby Brown’s florence by mills, is partnering with Mondottica Group on a full range of sun and optical eyewear styles.

Launched in 2019, florence by mills is a lifestyle brand that has garnered success in the fashion and beauty arenas. The brand continues its expansion into fashion accessories selecting Mondottica Group’s expertise in eyewear and distribution.

Tony Pessok, CEO Mondottica said, “Mondottica Group is thrilled to launch eyewear with florence by mills. Millie Bobby Brown has a huge global influence and we are excited to welcome her as our latest brand partner. Her original take on eyewear has been combined with Mondottica Group’s expertise in quality construction and stylish design, resulting in fun and confident eyewear styles that will appeal to her generation and beyond.

Designed to launch a self-confidence revolution, the inclusive and intentional eyewear styles are made to make you feel happy. Featuring pastel-coloured acetates and metal frames with the florence by mills lightning bolt brand signature, the new SUN24 and Optical 24 collections appeal to all consumers.

The sunglasses are made using sustainable renewable acetate and incorporating significant amounts of certified recycled content, continuing Millie’s brand ethos of being environmentally conscious with the hope of making the planet a better place for everybody. 

florence by mills eyewear is a playful and spirited addition to Mondottica Group’s brand partners and continues its appeal to the next generations.

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