Highlights | Industry News


4 Jul - 2024

Tags from the story: Kiddinx Media, Thomas Puchert.

Thomas Puchert will return to KIDDINX Media on 01.07.2024. The licensing and audio professional will contribute his extensive know-how as Licensing Director and Partnership Expert with power of attorney.

KIDDINX Media now represents six successful own brands from the children’s audio drama sector and other important partner brands such as the Smurfs, Pippi Longstocking and the Woodwalkers. With this high-quality portfolio, KIDDINX intends to expand its presence in all relevant license areas and develop new licensing opportunities.

Thomas Puchert has been General Manager of Universal’s Family Entertainment division for the past two years, where he successfully implemented new marketing strategies.

Christiane Blatz, Managing Director of KIDDINX Media: “We are delighted that Thomas Puchert is returning to the KIDDINX team. Thomas has worked very successfully for our licensing department for over 10 years and has played a key role in the success of our top brands Bibi Blocksberg, Benjamin Blümchen and Bibi & Tina. Over the past two years, he has been able to expand his experience and expertise in the internationally operating group, from which we will certainly benefit. Thomas will help us to sharpen our brand strategies in order to gain new cooperation partners and open up new business areas. With him, we are not only gaining back an industry professional, but also an absolutely likeable person and team player. The entire KIDDINX family is already looking forward to working with him.

Thomas Puchert himself is highly motivated about his new tasks: “I am very much looking forward to being able to manage the licensing division of KIDDINX Media again. With a committed, dynamic sales and marketing team that is passionate about both KIDDINX’s own and partner brands, we will enter into numerous new cooperations with license and promotion partners and thus strengthen our brand worlds in all relevant product categories. I am particularly looking forward to the close exchange with our new Managing Director Christiane Blatz, who will give the entire company new impetus for a future-oriented brand strategy.

With his deep market knowledge in the license and audio sector and his passion for KIDDINX products, Thomas Puchert will contribute to achieving the ambitious goals. His return marks an important strategic step in the further expansion of licensing and partnership activities.

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