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Highlights | Industry News

STORY HOUSE EGMONT AND MATTEL ANNOUNCE THE LAUNCH OF MONSTER HIGH MAGAZINE

4 Jul - 2024

Tags from the story: Mattel, Story House Egmont.

Story House Egmont and Mattel have announced their partnership to launch a Monster High magazine across UK, GSA, Nordic, and CEE markets.

Based on the hugely successful Monster High franchise, the magazine will launch in the UK market on 3rd July 2024, with the other markets following later in the month.

Bastian Mai, Global Licensing Director at Story House Egmont said “We have a longstanding publishing partnership with Mattel and their evergreen brands. We are delighted to be adding a multi-territory launch of Monster High to this partnership. Story House Egmont are market leaders in all markets where we operate, and this gives us a strong position to launch this amazing IP into the market.

Siobhan Galvin, Commercial Director at Story House Egmont UK, who leads on the market activation said “We are thrilled to be launching Monster High magazine this summer. We have secured great listings at retail, and we expect young fans to be delighted with how the magazine enriches the Monster High world. The buoyant UK Children’s magazine market is the perfect place for the Monster High brand to reach existing and new fans.

Claudia Lucarella, Head of Publishing at Mattel EMEA said “Mattel are thrilled at the continued success of the Monster High IP, and we are delighted to be working with Story House Egmont once more. They are real leaders in their field and the perfect partner to entrust the sacred Monster High brand to.

Ever since Monster High’s original launch in 2010, the franchise has been rooted in storytelling. Based on the children of famous monsters, the franchise seeks to foster a more accepting world where everyone is proud to be their authentic self. Today, Monster High is back with a reimagined set of fangtastic characters reflected in new dolls, new animated content and movies, new books, accessories, apparel, costumes and more.

The Monster High magazine will be the perfect addition to this impressive licensing programme with every issue focusing on the editorial pillars of friendship, individuality, fashion, and storytelling.

All-new story will be created using assets from the new TV series, and activities will be linked to areas of the Monster High school with a narrative purpose to extend the storytelling. There will be a dedicated fashion section with ‘Doodle and stick’ activities to design new looks for you and your dolls. Plus, tips to customise old clothes with your signature style. The aim to let readers’ express themselves and explore who they are, underpins each creeperiffic issue.

Every issue will come with an exclusive Monster High gift that is linked to the magazine content, but also designed to be enjoyed by fans off-the-page and added to their Monster High collection.

Both Story House Egmont and Mattel will be attending Brand Licensing Europe from 24-26th September 2024. Please reach out directly for meeting requests.


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