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Licensees Focus

KFC INDONESIA IN COLLABORATION WITH MASHA AND THE BEAR

2 Jul - 2024

Animaccord has announced a special promotional collaboration with Masha and the Bear and KFC Indonesia.

Recently launched in May, this partnership is bringing the enchanting world of Masha and the Bear closer to fans across Indonesia through a series of engaging activities set to last for three months.

KFC, known for its commitment to providing joy and delicious meals to families, hosts this special activation in over 700 stores across the country. The highlight of this collaboration is the giveaway of a DVD filled with captivating Masha and the Bear content, such as spinoffs “Masha’s Song” and “Masha’s Nursery Rhymes”, making family mealtimes even more enjoyable. Apart from that, the promo includes the branding of KFC stores with Masha and the Bear as well as special TVC featuring the collaboration.

In addition to the DVD giveaway, KFC and Animaccord arrange over 20 Meet & Greet events with the Masha and the Bear walking mascots. These events offer fans the rare opportunity to interact with their favorite characters in person, creating unforgettable memories and photo opportunities. The Meet & Greets are designed to bring smiles and laughter to children and families, reinforcing the joyous spirit of the Masha and the Bear series.


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