Industry News


18 Jun - 2024

Chip2Go, Fama, and Assis Moreira Group Inc. announced a global licensing and long-term partnership agreement with Ronaldinho Gaúcho, confirming his role as the brand ambassador, followed by licensed products and services.

While the contract value remains undisclosed, sources close to the negotiation suggest that the figures are substantial, reflecting the partnership’s magnitude. Beyond mere endorsement, this alliance aims to transform Ronaldinho’s Chip into a gateway for unforgettable experiences for travelers and football fans worldwide.

Imagine enjoying connectivity akin to Ronaldinho Gaúcho! The global travel chip will offer coverage in over 190 countries. “This product will disrupt the communications market—a high-impact licensing deal,” exclaims Fabiano Veronezi, CEO of Fama.

This partnership heralds the launch of Ronaldinho’s Chip, a personalized physical SIM card and an exclusive eSIM (virtual chip) for travelers, available in more than 140 countries, including the United States, Spain, Italy, France, and Brazil. The product features high-speed internet access, roaming, international calls, and SMS, along with exclusive football-related content.

We are thrilled to have Ronaldinho Gaúcho as our ambassador,” states Sérgio Estevam, CEO of Chip2Go. “He is a global football icon. Ronaldinho aligns with our mission to connect everyone and bring unique digital transformation across continents. We believe this partnership will attract new audiences and strengthen our global market presence.

I am very excited to join the Chip2Go team,” declares Ronaldinho Gaúcho. “I’ve always loved using technology to connect with my fans worldwide, and my global chip is the perfect tool for that. It’s a great move for football fans who will stay connected and never miss any spontaneous moments.

Roberto de Assis, Ronaldinho’s brother and manager, is also optimistic about the partnership. “Ronaldinho’s Chip will be a success. The product is of high quality and will offer personalized service using artificial intelligence, featuring Ronaldinho’s voice and image, providing an incredible experience for our brand’s fans.

Subscribe to our newsletter

Read our last issue

Our Youtube Channel!