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Licensees Focus

PERFETTI VAN MELLE AND NONGSHIM SPARK A BEVERAGE REVOLUTION IN SOUTH KOREA

17 Jun - 2024

Perfetti Van Melle Group and Nongshim join forces to create beverages for two of the most internationally renowned brands within the group, Mentos and Chupa Chups.

Drawing from the essence of each brand, we present Mentos Sparkling Water and Chupa Chups Milk Soda Zero, capturing the essence of beloved flavors in innovative drink forms.

“We are excited to surprise our fans with Mentos Sparkling Water, offering a refreshing burst of lemon, grapefruit and strawberry flavors. Infused with the cherished Mentos essence, this sparkling water delivers a rich fruity aroma and heightened carbonation for an unparalleled sensory experience.”

Moreover, introducing the Chupa Chups Milk Soda Zero, a unique beverage that combines the iconic flavors of this popular brand with a delightful milky twist, featuring strawberry and melon notes that are sure to tantalize the taste buds, has been developed.

Carla Fernandez-Moreno, Perfetti Van Melle F&B Licensing Manager, says: “We’re excited to see this collaboration come to life, blending the distinct flavors of two of Perfetti van Melle’s most iconic brands, Mentos and Chupa Chups, with Nongshim’s expertise. This partnership brings refreshing novelty to every sip.

Perfetti Van Melle continues to expand the presence in South Korea. It celebrates the longstanding partnership with Nongshim, a trusted distributor of our brands since 1998. These new collaborations underscore our shared commitment to innovation and meeting the evolving preferences of consumers. Together, we embark on a journey to pioneer new trends and enhance consumer choices in the beverage sector.


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