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Highlights | Licensees Focus

BIG NEWS FOR THE BOOMEZ AND ELASTIKORPS LINES

5 Jun - 2024

Tags from the story: Cicaboom.

Cicaboom announces unmissable news for its Boomez and Elastikorps brands: the acquisition of important manga licenses, the creation of the Naruto board game, and the Heropop line.

Cicaboom, an international company specialising in the design, production and marketing of toys, publishing and entertainment products, has created several winning brands over the years, such as Boomez and Elastikorps. The company is about to launch a series of novelties for 2024, mainly related to the acquisition of popular manga licenses.

Boomez, from 3D figures to board games

The Boomez are 3D collectible figures with a unique and iconic design created by Cicaboom. Using character cards, Cicaboom adds simple, fun and innovative gameplay to collectability. Each wave is made up of all-new characters in regular or variant versions, with precious finishes and limited editions for true fans. For each wave, exclusive characters can be found inside the Flowpack Blind, giving an added value for collectors.

After the huge success of the four waves of superheroes and beloved Marvel characters from Spider-Man to Groot, the series expanded into the manga world with the Naruto, One Piece and My Hero Academia brands.

The first license to be released will be Naruto, with main manga characters such as Naruto, Kakashi, Sasuke, Itachi, Minato, the nine-tailed fox Kyubi, and active distribution in Italy and France. Important characters in the series such as Jiraiya, Orochimaru and Tsunade will only be present in the Flowpack Blind.

The Boomez line is about to undergo an incredible evolution, with board games that will allow you to enjoy the full potential of this fantastic product! An additional game level, which will be precisely sold in a box typical of classic board games, inside which are four miniatures, one of which is sold exclusively with the board game, a game board and other cards and accessories for the game. The board games will be graphically customised for each brand (Marvel, Naruto, My Hero Academia, Teenage Mutant Ninja Turtles, One Piece) and each hero will be characterised with his own abilities, allowing unique and customised interaction with the game system (for Marvel the Hulk will be able to jump on the game board, Iron Man will be able to fly, etc.).

The Naruto board game contains numerous elements such as a game board, obstacles, 40 support cards, dice, 240 fiches and 4 of the best-loved characters: Naruto, Sasuke, Sakura and a Kyubi Gold created especially for this 8+ board game.

There are also 14 passport sheets: each one represents all the specific abilities of each ninja, allowing players to experience a true adventure in the world of Naruto and an ever-changing gameplay experience depending on the character chosen for the game.

More fun with the Heropop Elastikorps line!

The stretchable characters in the new Heropop Elastikorps line are distinguished by the iconic big round head and small body. This first collection includes 12 characters in normal size (10 cm), and 4 Maxy characters (16 cm), available in 2 colours. Heropop have already become the most viral stress-relieving toys; in addition to being able to manipulate them with your hands, they are also very hilarious to throw or crush on the floor, and it is interesting to see how the big head takes on funny expressions.

Riding on the American cornhole trend (a game in which you throw cloth bags usually filled with corn, towards a wooden platform with a hole, trying to get the bag into the hole), the company has provided each pack with a branded target to hit, with which you can challenge your friends.

Heropop line can be found on newsstands, in toy shops and in mass distribution, with Cicaboom’s Elastikorps characters, such as Gold Tiger, Finny, Dark Panther, Sharky…

Two new collections have recently been launched: the Spiderman line, with 6 regular-size characters, and 3 Maxy characters (Spiderman, Venom, Miles Morales); the Teenage Mutant Ninja Turtles line, with Leonardo, Donatello, Michelangelo and Raphael in regular and Maxy sizes.

Cicaboom wants to further enhance the Elastikorps brand through the exceptional One Piece license, thanks to an agreement with Toei. The protagonist Luffy, who already has stretchable features in the manga story, will be declined in four Elastikorps versions, each with unique accessories: the ultra-trendy Gear 4 (Snakeman, Boundman, Tankman) and G5 (Sun God Nika). The line is currently available online and in the best toy stores, with a September 2024 release date scheduled.

A line that is sure to excite One Piece fans, but not only. Cicaboom is also considering developing smaller, 12 cm characters for the One Piece brand. The search for other interesting licenses for Elastikorps will also continue.

Read the article in the new issue of Licensing Magazine, pag 58 – 60.


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