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Highlights | Licensees Focus

BBC STUDIOS PARTNERS WITH BAN KEE TO LAUNCH BLUEY TOYS IN PHILIPPINE STORES

23 May - 2024

Tags from the story: Ban Kee Trading, BBC Studios, Bluey, Moose Toys.

Bluey continues to sweep through Asia with toys officially hitting the shelves for the first time in the Philippines after launches in Singapore, Malaysia and South Korea in 2023.

BBC Studios has announced the launch of the toy range licensed by Moose Toys and locally distributed by Ban Kee Trading, Inc., from the BAFTA and Emmy award-winning children’s television series produced by Ludo Studio and jointly commissioned by BBC Studios Kids & Family and ABC Children’s.

Bluey is a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun. Bluey showcases the joyful simplicity that can be found in families turning everyday events like going to the shops or visiting the doctor into unique adventures, bringing to life how children learn and grow through play. The Australian series was also recently launched on local Free-To-Air channel TV5 with episodes dubbed in Tagalog for the first time. 

The collection is set to be available in Toys R Us and Toy Kingdom from MAY 15 onwards and reach all stores across the Philippines by June 1. Featuring top-selling products, fans can look forward to character plush toys, figurines, the iconic Heeler 4WD family vehicle from the series and play sets like The Heeler House. Designed for children age 3 years and above, this range of products will help local fans fully immerse themselves in Bluey’s fun-filled world in new and exciting ways.

Bluey themed products featured in the launch collection are:

  • BLUEY S1 PLUSH SGL PK
  • BLUEY S1 JUMBO PLUSH SGL PK BLUEY
  • BLUEY S2 JUMBO PLUSH SGL PK BINGO
  • BLUEY S9 STORY STARTER PK CDU
  • BLUEY BCH S9 VHCL FIG BEACH QUAD
  • BLUEY S9 VHCL FIG HELICOPTER
  • BLUEY S1 FIGURE 4PK
  • BLUEY S2 FAMILY CRUISER
  • BLUEY S3 FAMILY HOME PLAYSET
  • BLUEY S10 MINI PLAYSET ICE CREAM SHOP
  • BLUEY S10 MINI PLAYSET FARMERS MARKET

Bluey was the most streamed children’s show last year in the U.S with a viewing time of 43.9 billion minutes[1]. The series has also enjoyed a plethora of critical success at home and abroad, winning the 2019 International Emmy Kids Award, 2022 British Academy Film & Television Awards (BAFTA) Children & Young People Award in the International category and numerous craft and production awards around the world.

Sophia Spinelli, VP Brands & Marketing, BBC Studios Asia says: “With Bluey now more accessible than ever to audiences at home on TV5 and Disney+, we are excited to also bring the much-awaited Bluey toy range to Filipino fans for them play along with Bluey and the Heeler family beyond the screen. Bluey is loved by many around the world and in Asia has proven a fantastic support for English language learning. To this end, we are excited to be able to offer these toys at the same time as we are increasing access to the series in both English and Tagalog. This is just the start of exciting plans we have for Bluey in the region, as we also look forward to introducing more toys and other consumer products across Asia, including the Philippines, in the coming months.

Chris Van Cabading, Brand Manager of Bluey, Ban Kee Trading, Inc. says “Being one of the leading toy distributors in the Philippines, we are very excited and thrilled to add the Bluey toy range to our product lineup. We know that many parents have been eagerly searching for these toys, thanks to their kids who introduced them to the wonderful world of Bluey and her family. Our excitement matches the enthusiasm of the families who can’t wait to bring home their favorite Bluey characters. Get ready to join the fun and create unforgettable moments with Bluey Toys.

We feel very lucky to be part of the awesome team that brings Bluey’s much-loved characters to life for kids around the world,” said Paul Solomon, CEO, of Australian based Moose Toys, global master toy partner for Bluey. “Bluey has become a fixture in millions of homes, celebrating our unique Aussie way of life. From backyard barbies to family adventures. Bluey reminds us to play and not take ourselves too seriously, all things we embrace at Moose. Who better to bring the spirit of Bluey to life around the world than a family-run, Aussie toy company like us.


[1] Source: Nielen’s Streaming Record in 2023 https://variety.com/2024/tv/news/nielsen-2023-streaming-report-suits-the-office-record-1235890306/


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