fbpx

Industry News

NEW APPOINTMENT AT GLOBAL MERCHANDISING SERVICES

21 May - 2024

Tags from the story: Global Merchandising Services.

Global Merchandising Services (Global) is expanding its team with the appointment of former Universal Music Group’s Epic Rights/Bravado executive Lisa Streff as SVP of Licensing & Brand Development for North America.

An innovative world-class industry leader, Global was founded in 2008 by Barry Drinkwater, who, over the span of 40 years, has worked with many of the most renowned music artists in the world, including One Direction, Spice Girls, Iron Maiden, Beyoncé, Dolly Parton, Motorhead, Oasis, and The Grateful Dead.  The company prides itself on its creative experience and hands-on approach to brand-building and merchandising that over delivers, generating record sales and profits for clients. Achieving intelligent merchandising solutions and innovative brand development opportunities, Global maintains integrity and quality across all product offerings and services.

Lisa Streff

In her new role, Streff will work closely with Global’s Head of Licensing, Jens Drinkwater, and Director of Licensing, Mary Kean, and will focus on growing the North American licensing programs for its roster of iconic clients and on broadening the scope of its rights represention services. Streff will attend Licensing Expo this month to meet with current and prospective partners, collaborating with the executive team to ensure the continuity and growth of Global’s long-term merchandising programs.

Streff most recently served as SVP of Global Licensing for Universal Music Group’s Epic Rights and Bravado rosters, overseeing worldwide licensing for artists, including KISS, Def Leppard, Aerosmith, Britney Spears, AC/DC, David Bowie, Rolling Stones, Guns & Roses, Elton John, CBGB, The Beach Boys, Tupac, and more.  In 2014, she became part of the executive launch team of the late music merchandising pioneer Dell Furano’s global merchandise, licensing, and branding agency, Epic Rights. Streff continued representing Epic Rights’ roster through the company’s acquisition by Universal Music Group in 2019.

 “With a successful track record in music merchandising, Lisa has been instrumental in developing merchandise and licensing programs for some of the biggest artists in the world, including KISS, Aerosmith, and Def Leppard, and her expertise will make her a valuable addition to our team, leading Global’s North American efforts as we continue to build and grow our artists’ programs,” stated Global’s Chairman Barry Drinkwater.

It has been a thrilling ride over the past 10+ years working in the world of music merchandising starting with my mentor Dell Furano’s Epic Rights through Universal Music Group and now joining the amazing team at Global,” said Lisa Streff. “I am excited to dive in with Jens and Mary to further build the program of Global’s slate of world-class artists.

Before joining Epic Rights, Streff began her career at NBC Universal, where she served as Director of Licensing, working for over eight years on a multitude of highly recognizable brands such as Jurassic Park, Cat in the Hat, The Grinch, Curious George, The Fast and The Furious and others.

Since then, Streff has held senior management positions at companies, including a Senior Vice President of Consumer Products role at Cookie Jar Entertainment, where she spearheaded the licensing and merchandising programs for Strawberry Shortcake, Mommy & Me, Richard Scarry, and a library of properties.  She also served as Executive Vice President of Consumer Products for SMC Entertainment Group—a business she helped launch—where Streff oversaw consumer products campaigns for brands, including The Jungle Book TV series, Poppy Cat,  and Angry Little Girls!  Additionally, Streff served as Senior VP Global Partnerships and Licensing at John Wayne Enterprises, where she built corporate/promotional partnerships and expanded the global awareness of the John Wayne brand.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




THE BUSINESS SHOW ASIA 2024
THE BUSINESS SHOW ASIA 2024

The Business Show Asia is the world’s leading event for entrepreneurs, business owners and start-ups. Running for 25 years, The Business Show takes place in locations across the globe including London, Los Angeles, Miami, and Singapore, and the team behind the event...

read more
TOIKIDO DROP IN THE BAD EGG CO.
TOIKIDO DROP IN THE BAD EGG CO.

Toikido is poised to redefine digital culture with the launch of its highly anticipated Bad Egg Co. digital collectible. Rooted in the vibrant streets of New Yolk City's Sunnyside borough, Bad Egg Co. is a rebellious brand that celebrates skateboarding culture and...

read more
ANDY YEATMAN IS THE NEW CEO OF MIRACULOUS CORP
ANDY YEATMAN IS THE NEW CEO OF MIRACULOUS CORP

Mediawan and ZAG have announced the appointment of Andy Yeatman as the CEO of Miraculous Corp USA and global operations. Based in Los Angeles and reporting to Miraculous Corp Board Chairman Pierre-Antoine Capton, Andy Yeatman will work closely with board member and...

read more