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Highlights | Licensees Focus

WOWWEE AND HASBRO MAKE A SPLASH WITH MORE NOSTALGIA FOR SUMMER 2024

20 May - 2024

Tags from the story: Hasbro, WowWee.

WowWee and Hasbro continue their work together in 2024 with nostalgia-infused outdoor toys that will make a splash and inspire the whole family to join in the summer fun.

In 2023, the two companies put a fresh spin on classic favorites – MONOPOLY SPLASH, under license from HASBRO GAMING, won Outdoor Toy of the Year (TOTY) in 2023 and was recently named a Finalist for Best Licensed Product – Toys, Games, Novelties, Role Play (ages 0-8) for Licensing International’s Global Excellence Awards 2024.

The joy of nostalgia returns this spring with WowWee’s offerings in both SPLASH GAMES and NERF SUPER SOAKER that offer a throwback twist to summer fun. BATTLESHIP SPLASH expanded its retail reach after its 2023 success. Kids love the active, easy-to-learn pool play, and parents can’t resist the nostalgic thrill and the value. The blast from the past continues in mini size with all new NERF SUPER SOAKER Nano Soakers, tiny versions of iconic blasters – the CPS-1000 and XP100. These working micro blasters will look familiar to NERF SUPER SOAKER fans big and small, making them a perfect collectible toy to soak and prank friends.

Other new additions to the NERF SUPER SOAKER line reimagine the fun of playing with the hose in the backyard. The NERF SUPER SOAKER Hydroburst Hose Blaster and Quadblast Hose Blaster level up hose-powered play with more power and versatility, with no need to reload. The Hydroburst features a shoulder mount design with two powerful ways to blast. The Quadblast features a rotating head, so kids can blast friends with water in one of 4 ways.

With affordability more important than ever, we developed this year’s line with value in mind,” said Dominique Fleurant, Brand Manager for Outdoor Toys at WowWee. “We sought to pack as much innovation and play value into each item, while staying true to the fan-favorite classics.

Nostalgia is a powerful trend in toys, especially when you have strong brands like ours that are loved by multiple generations,” expressed Bradley Bowman, Senior Director, Global Toy and Game, Licensed Consumer Products at Hasbro. “This collaboration leverages those nostalgic feelings for both NERF SUPER SOAKER and HASBRO GAMING to create backyard play experiences that resonate with the whole family.

Find these and other great SPLASH GAMES and NERF SUPER SOAKER toys at major retailers everywhere.


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