Garena Free Fire will participate in Licensing Expo 2024, which will take place at the Mandalay Bay Convention Center in Las Vegas, from May 21 to 23.
Following a successful run at last year’s exhibition, the world’s most downloaded mobile battle royale will once again take the stage to showcase physical samples of its ever-growing IP-licensed product portfolio.
Booth visitors can explore Free Fire IP collaborations, spanning across consumer products, worldview content, esports sponsorships, and location-based entertainment. To top it off, business partners at the Expo this week can find out more about how they can participate in the recently announced Free Fire anime adaptation, which will be jointly produced by Garena and KADOKAWA CORPORATION.
Free Fire IP Licensing Collaborations
Over the past years, Free Fire has teamed up with established brands spanning various categories including fast-moving consumer goods, apparel and accessories, consumer electronics, cosmetics, and stationery. These strategic collaborations have allowed Free Fire to broaden its reach and offer fans a diverse range of limited edition products.
Recent collaborations include, but are not limited to: Gillette (Personal Care), PUMA (Apparel), New Era (Apparel), Maybelline New York (Cosmetics), Infinix (Electronics), Burger King (Food & Beverage), KFC (Food & Beverage), Ovaltine (Food & Beverage), Pringles (Food), Trident (Food), Beast Kingdom (Toys & Collectibles), and Panini (Collectibles).
Free Fire has also launched online merchandise stores in seven markets across Southeast Asia and Brazil, with offerings available on platforms such as Shopee and TikTok. Fans and players can sift through close to one hundred Free Fire items across categories such as fashion apparel, toys, accessories, and stylish home décor, for something to their liking. These products have been well-received by the community and delivered to thousands of players, who can now celebrate their love for Free Fire and express their individual gaming flair.
At Licensing Expo, Free Fire seeks to connect with leading global brands, entertainment companies, and potential partners, to expand its presence beyond the gaming sphere. For more information on Free Fire’s full range of IP licensed products or to schedule a meeting with the Free Fire team during the event, please contact: ff_licensing@garena.com
