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Entertainment | Highlights

FLUID ANNOUNCE BEYBLADE X GLOBAL CREATIVE COLLABORATION

14 May - 2024

Tags from the story: ADK Emotions NY Inc, Fluid.

Fluid’s licensing division has shared their creative work with ADK Emotions NY Inc for the Global launch of the fourth generation of beloved toy line and animated series, BEYBLADE X, in what is the BEYBLADE franchise’s 25th Anniversary year.

The Fluid team includes in-house anime character art specialists, who work with the wider creative teams on major projects such as BEYBLADE X. This rare specialism, combined with vast expertise sees a large roster of Japanese and Korean IP place their trust in the Fluid team, including Webtoon, Sega, Capcom, Bandai-Namco.

ADK Emotions NY collaborated with Fluid, the entertainment industry’s leading full service creative agency, to produce a modern set of tool kit assets to celebrate the launch of BEYBLADE X . The guide contains a fully comprehensive kit of parts, such as vector character art, badges, comps, Japanese icons and type, backgrounds, logo treatments and more. In addition, the team have created visuals and adverts for the BEYBLADE X booth at the huge Las Vegas Licensing Expo 2024.

Fluid’s BEYBLADE X creative is fresh, energetic and bold, with a cyberpunk/comicbook aesthetic. Using bright, ownable character colours, dynamic grid patterns and Japanese type, Fluid produced a style guide which conveys the thrilling speed of the BEYBLADE X sport, with an elevated, aged-up vibe. The creative is instantly relatable and appealing to the International market, whilst retaining complete authenticity to ensure the visuals resonate with BEYBLADE, anime and manga fans.


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