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Highlights | Industry News

ANIMACCORD PARTNERS WITH VERTICAL LICENSING TO EXPAND MASHA AND THE BEAR BRAND IN BRAZIL

14 May - 2024

Tags from the story: Animaccord, Vertical Licensing.

Animaccord has announced a strategic partnership with Vertical Licensing, one of Brazil’s premier licensing and brand extension agencies.

The collaboration with a new licensing agency is set to bolster the presence of Animaccord’s flagship property, Masha and the Bear, in the Brazilian market, where it already ranks among the top3 most in-demand preschool shows, according to recent Parrot Analytics data.

Based in São Paulo, Vertical Licensing has built a stellar reputation as one of Brazil’s leading agencies, specializing in consumer products and intellectual property. With a rich history of successful collaborations across various industries and an in-depth understanding of the local market, the agency is ideally positioned to help Animaccord elevate the Masha and the Bear brand in Brazil.

As part of the partnership, Vertical Licensing will work closely with Animaccord to refine the overall strategy for Masha and the Bear‘s consumer products and live entertainment program in Brazil. The agency will be mapping and promoting marketing opportunities in the region by maximizing relationships with existing licensees and identifying new licensing opportunities.

“We are delighted to be starting this partnership with Animaccord. We want to continue the excellent work that has been done with the property in recent years in Brazil and identify points for improvement or categories that have not yet been fully explored. Masha and the Bears is a loved animation by the Brazilian audience, and we see a lot of potential to increase the success of the consumer products program even further. We will also pay special attention to the Location Based Entertainment (LBE) strategy, to make the experience with the brand even more special for Brazilian families and children”, says Alexandre Volpi, CEO at Vertical Licensing.

Magdalena Weremiuk, Head of Consumer Products  & Live Entertainment at Animaccord LTD, says: “Animaccord is proud to announce a strategic partnership with Vertical Licensing as a new licensing agent in Brazil. This dynamic collaboration represents a major step forward in expanding Masha and the Bear’s reach within the vibrant Brazilian market. Vertical Licensing’s proven expertise in brand management, coupled with their in-depth understanding of local consumer preferences, positions them as the ideal partner to help sustain brand visibility and engagement for Masha and the Bear across the region. We are confident that together we will unlock exciting new opportunities to reach a broader Brazilian audience, solidifying Masha and the Bear’s position as a beloved household name.”


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