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Events | Highlights

NEW KEYNOTES AND EVENTS AT LICENSING EXPO 2024

9 May - 2024

Tags from the story: Licensing Expo.

We are less than three weeks away from the Licensing Expo, which takes place from 21-23 May in Las Vegas. Each of the three days will feature special keynotes on gaming, IP development and AI, as well as numerous events.

Licensing Expo is an important global community of retailers, manufacturers and IP owners from around the world. From 21-23 May in Las Vegas, you will have the opportunity to make lifelong connections, discover the widest range of brands available for licensing and forge exciting partnerships.

Each day of the event will feature a special keynote on the industry’s hottest topics.

On 21 May, the opening keynote includes a panel of speakers from CD Projekt Red, Paramount, SEGA America and Tetris, exploring the ‘why’ behind the massive growth in popularity of games.

In the Day 2 keynote, podcast host Guy Raz of Wow in the World, How I Built This and The Great Creators joins Wondery’s Chief Brand Officer Nicole Blake to discuss how they are innovating the development of first-party IP.

On Day 3, Zack Kass, AI futurist and former head of go-to-market for Open AI, will help equip your leaders with an understanding of AI’s past to harness its present and shape your future.

At Licensing Expo, you can connect with the world’s leading brands, including LEGO, Riot Games, Mattel, SEGA, Amazon MGM Studios, Nintendo, The Coca-Cola Company, Peanuts and more (check out the full list of exhibitors here – link https://www.licensingexpo.com/en/exhibitors/exhibitor-list.html).

You’ll also join the ranks of the most prestigious retailers, including Abercrombie & Fitch, Macy’s, Primark, Inditex, Target, Hallmark, Home Depot and Old Navy to experience all that’s on offer.

To celebrate the concept of play, the theme for 2024 will be Brands at Play, a theme that will run through Licensing Expo and Brand Licensing Europe to highlight the incredible innovations in play, the power it has at every stage of life and the creativity it enables in brand building.

You’ll see new immersive brand experiences, new educational content and new catered networking spaces, including the Hasbro Gaming Experience, Game Lounge, Exhibitor Big Ideas and more.

On Tuesday 21 May from 6 pm to 10 pm, you can participate in the must-attend networking event, the Opening Night Party, just steps away from the show floor at the Daylight Beach Club.


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