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Highlights | Licensees Focus

POKÉMON DEBUTS MONPOKÉ, A NEW BRAND EXPRESSION FOR KIDS AND BABIES

29 Apr - 2024

The Pokémon Company International unveiled that monpoké, a delightful expression from the Pokémon brand featuring curated, Pokémon-branded baby and toddler offerings, has released in additional markets around the world.

Previously exclusive to Asia, the popular monpoké expression has expanded its footprint to reach the littlest Pokémon Trainers with engaging content, licensed merchandise and adorable books highlighting fan-favorite Pokémon like Pikachu, Dedenne, Smeargle and more.

Pokémon is an iconic cross-generational brand beloved by Trainers worldwide, with many having grown up with the brand and now sharing their fandom with their own children. With the expansion of the popular monpoké expression into more markets, parents around the world will have another playful and adorable way to introduce the Pokémon world to their little ones,” said Heather Dalgleish, senior director of publishing at The Pokémon Company International. “monpoké reflects The Pokémon Company International’s latest efforts to deliver innovative products and experiences that appeal to our diverse fanbase, and we can’t wait to welcome a new generation of young Trainers to the growing Pokémon community.

“Fun Times on monpoké Island” Entertainment Series

To help parents introduce their young ones to the Pokémon world, The Pokémon Company International released “Fun Times on monpoké Island,” a series of videos starring fan-favorite Pokémon as adorable puppets. Available now on the official Pokémon YouTube channel, this series lets young Trainers join their new Pokémon pals on enthralling adventures across the island and discover the fun that awaits them. 

monpoké-Adorned Apparel and Skincare from Bonpoint

Parents and their little ones can discover monpoké with a ready-to-wear collection for newborns, babies, and children, as well as a nurturing skincare line, created in collaboration between The Pokémon Company International and French luxury childrenswear label Bonpoint. The capsule collection comprises eight pieces for Trainers between 1 month and 14 years old, and includes a pajama set, sweater, denim jacket, denim cap, tote bag and more. In addition, the skincare range consists of four special-edition products featuring an artfully stylized Pikachu. The Bonpoint skincare range is made in France and suitable for sensitive skin of all ages.

Capturing the playful nature of the monpoké expression with an elevated French touch, both collections are available now at Bonpoint limited locations, as well as bonpoint.com, with select items available at Pokémon Center in the U.S.Canada and the U.K. 

monpoké Book Titles for Young Children from Scholastic

Young Trainers can explore the Pokémon world with a range of engaging monpoké titles from leading global publisher Scholastic. Featuring soft and sweet illustrations, the monpoké titles introduce young children to new Pokémon friends in a fun and interactive way. The range of picture books and board books star beloved Pokémon including Pikachu, Eevee, Piplup, Dedenne and more. Learn more about the monpoké collection from Scholastic here.

Parents can find “Pokémon Playtime,” a touch-and-feel adventure book, as well as “Pikachu’s First Friends” and “Pikachu Loves” available now where books are sold and at Pokémon Center in the U.S. and Canada, and coming soon to the U.K. The next monpoké title, “Pokémon monpoké: Meet the Friends,” will release on May 7 and is available for preorder now where books are sold. 

Additional monpoké experiences and offerings will be released in the future to provide more ways for young Trainers to immerse themselves in the Pokémon world. Parents and fans can stay tuned for more details.


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