Events | Highlights | Our reportages


23 Apr - 2024

Tags from the story: Licensing Expo.

There are many reasons why international trade publications such as Licensing Magazine, along with thousands of licensors, licensees, and professional services providers, consider that the Licensing Expo in Las Vegas (May 21 – 23) is a must-attend event to mark on everyone’s agenda.

The crucial importance of this event, which dominates the market for more than 40 years, lies first and foremost in the crucial role the U.S. plays within the global licensing industry. Indeed, as we all know, this market area is central to identifying key trends to follow even before they become international.

I am not only referring to product trends, but also to consumption habits, evolutions of individual targets, content development and the role of “new” platforms such as gaming, etc. In fact, this year’s theme of Licensing Expo will be precisely Brands at Play, where all themes related to gaming, first and foremost the world of videogames, are explored in depth with dedicated areas and conferences with industry experts.

Always in the United States, you can find brands and novelties that in Las Vegas have their springboard to go beyond their borders. Thus, the Licensing Expo is the ideal place to unearth the next blockbuster IP, before it is discovered by other competitors, as well as to be able to view a sneak preview of the new projects offered by the world’s big majors, all of which are obviously present at the show.

Last but not least, this event is critical for licensors and licensees coming from Europe, Asia, South America, and Australia who wish to expand their area of distribution, influence, and presence internationally and, with this in mind, must address how to make their entry into the U.S., which is often the place where a brand succeeds in gaining worldwide awareness.

These are just some of the reasons behind the role that the Las Vegas Licensing Expo plays within the industry today. Leading market players from all over the world are there to showcase their innovations, offer a preview of their plans for the next two years, provide an opportunity to find partners for international projects and before they are even launched locally.

So, for any market player-whether they operate only in their own territory, or have a presence in multiple countries-and within today’s extremely competitive and challenging period, going to Las Vegas is a trip worth the expense because it allows you to keep up with what is rapidly changing in the market, discover the next successful brands, and understand what trends to follow to always know how to dialogue with your target audience.

Licensing Magazine considers Las Vegas Licensing Expo a must-attend event within its calendar made of dozens trade shows organised in Europe, Asia and the US. That’s why we will have a presence in Las Vegas with the Summer Edition of our publication, distributed at our booth #B125 and at distribution bins dedicated to industry magazines.

Each day we will be reporting on key industry news through our Dailies LM E-News newsletters, and we will dedicate a big section of the Summer Issue of Licensing Magazine to this globally relevant event. To give you an idea of why Licensing Expo is a must-attend event for the industry, we invite you to watch the video below made by LM in 2023.


To register for the Licensing Expo as a visitor go to the link https://www.licensingexpo.com/en/attendees/purchase-pass/purchase-pass1.html

To find out what’s new at this year’s Licensing Expo, visit the official website at https://www.licensingexpo.com/en/home.html

Licensing Magazine is one of the Media Partners of this event and we invite you to write to us if you will be attending Licensing Expo in order to fix a meeting and share your news with our readers.

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