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TEAM GB AND THE POINT.1888 FIRE AHEAD WITH NEW LICENSEES FOR PARIS 2024 OLYMPIC GAMES

23 Apr - 2024

Tags from the story: Paris 2024 Olympic Games, Team GB.

With less than four months to go until the Paris 2024 Olympic Games, Team GB is gaining momentum with a raft of new licensees joining its extensive retail and ecommerce programme.

Supported by The Point.1888, Team GB’s retail-first brand extension agent, the programme will deliver a range of products that capture the spirit and energy of Team GB and help increase the brand’s presence in different categories and retail channels.

New licensees include:

  • Mappin & Webb, creating a luxury jewellery collection for Team GB fans
  • The Royal Mint, developing must-have collectibles
  • VOW Nutrition, creating licensed nutrition products and water bottles
  • Brompton Bicycle, the leader in fold up bikes
  • Hy-Pro Sports, a leading sports equipment manufacturer
  • Micro-Scooter, scooter specialists
  • Aurora World, a leader in plush toys and high-quality gift products
  • Brecrest Sports, a baby apparel specialist
  • Fashion UK, creating a range of apparel and accessories
  • MBI Inc, creating a high-end collectors’ toy
  • OddBalls, a leading underwear supplier for men, women and children
  • BB Designs, a stationery and gift specialist
  • Gibson Games, a leading games and puzzles manufacturer
  • Hachette Children’s Group, creating a search and find book
  • You Are The Star, a personalised children’s publishing specialist

Team GB’s retail and licensing programme is designed to generate income to support athletes in the lead up to and during the Games, as well as to excite and inspire the nation to get behind them.

Since partnering with Team GB in 2019, The Point.1888 has witnessed a remarkable reception from retailers and licensees, especially in the clothing sector. This overwhelming success can be attributed to the widespread popularity of the Team GB brand and The Point.1888’s increasing impact and credibility in the industry.

We’re delighted with this range of new licensees, which bring together a fantastic variety of products at retail that are sure to appeal to fans of all ages,” said Sadie Wright, Brand and Product Development Manager at The Point.1888. “We are sure our retail activations and product roll out will bring a summer of sport and excitement to customers.

Sharing her thoughts on the latest signings, Team GB licensing and retail lead, Amber Jeffries Keel commented, “Team GB has a long-standing history in licensing, but we’re always impressed with the fresh ideas and opportunities that The Point.1888 brings to the table. Their approach helps us expand our presence and work with new licensees to delight our fans. We can’t wait to see these exciting new products as the nation rallies together to support our team.


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