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REVERE WARE ANNOUNCES STRATEGIC LICENSING PARTNERSHIP

12 Apr - 2024

Tags from the story: Full Sail IP Partners, Revere Ware.

Full Sail IP Partners, LLC, owner of Revere Ware has announced a new international chapter in its storied history.

With a commitment to innovation that has spanned centuries, Revere Ware has licensed its “Revere” trademark to Revere (Shanghai) Enterprise Development Limited in China, for an exclusive range of pots, pans, and kitchen electrics designed to meet the sophisticated needs of the modern cook.

Since its inception in 1939, Revere Ware has been at the forefront of kitchenware innovation, combining the quality and durability of American artisanship with the spirit of ingenuity. This partnership marks a new era of global presence for the brand, as it brings its tradition of excellence to the Chinese market.

Alan Kravetz, CEO of Full Sail, expressed enthusiasm for the partnership: “Our alliance with Revere (Shanghai) Enterprise Development Limited is more than a business venture. It’s a bridge between cultures, uniting the timeless American legacy of Paul Revere with the dynamic future of global cuisine. We are embarking on a journey that celebrates our past while embracing the infinite possibilities of the future.

Echoing this sentiment, Wang Haiyun, CEO of Revere (Shanghai) Enterprise Development Limited, said, “We are honored to be entrusted with the Revere name, a name synonymous with resilience and quality. This partnership is a testament to our shared vision of bringing unparalleled culinary tools to our customers, fostering a new standard of cooking experience that honors the Revere tradition.

The synergy between these two companies promises to deliver a culinary renaissance, blending centuries of American heritage with the innovation of tomorrow. Consumers can look forward to a line of products that embody the Revere standard: exceptional quality, innovative design, and exquisite craftsmanship.


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