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Licensees Focus

ASEMBL BRINGS BAILEYS AND CADBURY TOGETHER

11 Apr - 2024

Tags from the story: Asembl, Baileys, Cadbury Old Gold.

Asembl has brought Diageo’s Baileys and Mondelēz International’s Cadbury Old Gold together for the first time for the launch of the alcohol-free Cadbury Old Gold inspired by Baileys chocolate block.  

Available now in Coles, Woolworths, BIG W and independent supermarkets across Australia Cadbury Old Gold inspired by Baileys is the ultimate non-alcoholic indulgent experience.

Combining the original rich taste of Cadbury Old Gold dark chocolate with a smooth flowing Baileys Original Irish Cream flavoured centre Cadbury Old Gold inspired by Baileys is bold in every bite.

Diageo Senior Licensing Manager Declan Hassett said, “The combination of Baileys and chocolate is just so delicious so I am so excited that adults across Australia will be able to experience the amazing combination of Baileys & Cadbury Old Gold – it is just the most gorgeous indulgent treat”.

Cadbury Senior Marketing Manager Katina Watson said, “Cadbury Old Gold is committed to delighting consumers with the highest quality and rich tasting dark chocolate which Aussies love.  We continue to innovate and evolve our portfolio to include exciting new products that create indulgent experiences for people to enjoy.  We’re excited to partner with the world’s number one liqueur brand in Baileys, and Diageo more broadly to create Cadbury Old Gold inspired by Baileys”.

Asembl Managing Director Justin Watson said, “We are thrilled to be partnering Diageo’s Baileys with Mondelēz International’s Cadbury Old Gold for the first time with the creation of the non-alcoholic Cadbury Old Gold inspired by Baileys chocolate block.  From the moment we all came together we knew that we had created a chocolate that was truly bold in every bite and one that combined the dark chocolate flavour Old Gold is known for with the unmistakable lip-smackingly delicious taste of Baileys that is loved by adults all over Australia”.


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