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MAURIZIO DISTEFANO LICENSING TO ATTEND BLTF 2024

3 Apr - 2024

Tags from the story: Maurizio Distefano Licensing.

Maurizio Distefano Licensing announces that it will once again be present at the Bologna Licensing Trade Fair 2024, with a busy programme of appointments with Licensors and Licensees. The agency will be located in the Licensing Business Lounge in Hall 29, Mall 2.

At the Fair the agency will very proudly present its selection of Food Brands that are representing an interesting diversification of the licensing market, in particular Baileys, Guinness and Polaretti, and a new-entry. In fact, Maurizio Distefano Licensing is very pleased to announce that the licensing programme of Pampero, the famous rum brand, is starting in Italy thanks to the agency.

Also Caffè Borbone, the Italian coffee brand that has become very popular and tops the market charts, relies on Maurizio Distefano Licensing to start its Licensing programme with successful Brand Extension opportunities.

Moving on to entertainment, the cartoon line-up of the agency’s offer is always represented by the animated series that prove to be the most popular of the moment. Bing, Bluey, Masha and Bear stand out in the ranking of the most viewed on Rai Play and the main broadcasters. CoComelon, Blippi, Little Angel and Oddbods represent the fast-rising proposals of the digital world. ALVINN!!! And The Chipmunks is the safe choice, with a dense schedule on Nick Junior that never stops; Tara Duncan and Idefix and the Irreducibles, the new releases on Rai Gulp, while Gigantosaurus and Moomin Valley conclude the cartoon offer.

Fall Guys is the party-royale video game for consoles, a mobile version of which is in development and has broken download records.

Cicciobello and Canta Tu! are the two Giochi Preziosi brands made available for licensing programmes thanks to the leading toy company’s partnership with the agency.

Moving on to the Brand category, the agency’s offer is vast and represented by world-famous brands such as LIFE, Asterix, International Space Archives (ISA), the ironic Il Milanese Imbruttito and NFT’s Army of Apes collection, while licences are also available for numerous bands and artists from the music scene.


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