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Events | Highlights | Licensees Focus

BOING SPA AT THE BOLOGNA LICENSING TRADE FAIR 2024

2 Apr - 2024

Tags from the story: BOING S.p.A..

BOING S.p.A. will take part in the new edition of the Bologna Licensing Trade Fair/Kids 2024 (BLTF/K).

At the event – which will take place from 8 to 11 April in Bologna – it will be possible to learn more about the licensing portfolio of Boing S.p.A., which, in addition to managing the merchandising of its channel brands (Boing and Cartoonito), has a very wide offer covering all targets.

In the pre-school segment there is Dino Ranch, the much-loved series – on air on Cartoonito (channel 46 of the DTT) – set in a colourful prehistory reminiscent of the mythical Far West, where dinosaurs are not yet extinct and live in freedom, while humans ride around on triceratops and brontosaurs. The aim is to bring to life in our country too the success that the franchise is having throughout Europe!

Also for children, Boing SpA’s portfolio includes Simone, the beloved white rabbit protagonist of the animated series aired on Cartoonito and based on the famous picture books by Stephanie Blake: an international success translated into over 20 languages. The cartoon, which has become a cult hit for young and old, was one of the top shows on both the Cartoonito TV channel and the Cartoonito App in 2023. Through the daily stories of the bunny and his family, the series tells the most important milestones of growing up children.

Millennials and nostalgics, on the other hand, are addressed by the properties of the legendary 1980s.
Among them is Che Campioni Holly e Benji. In view of the European Football Championship 2024, many brands are preparing to ride the wave of ‘football mania’.

In the course of 2024, many important agreements will be announced for various product categories concerning all the 80s animated series managed by Boing SpA, among them: Hello! Spank, Georgie, Lady Oscar and Little Pollon.

Completing Boing S.p.A.’s offering are Cartoon Network franchises such as The Powerpuff Girls, We’re Only Bears, Adventure Time, Ben 10, Steven Universe and the Cartoon Network Originals, including the unmistakable Johnny Bravo, Courage the Cowardly Dog and Cow and Chicken.

Dedicated to all these iconic 80s and 90s titles on the Boing App – Boing’s free application (DTT channel 40) – is the poster for “I MITICI”, which offers on-demand programming aimed at introducing these cult series to today’s children as well.

The appointment, therefore, is at the Bologna Licensing Trade Fair/Kids, to discover all the news and opportunities related to the rich portfolio of Boing SpA.


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