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Licensees Focus

NEW TRANSFORMERS X TARGET COLLAB PRODUCT

20 Mar - 2024

Tags from the story: Hasbro, Target.

Hasbro has unveiled a special collaboration between TRANSFORMERS and top retailer Target – the TRANSFORMERS GENERATIONS TARGET OPTIMUS PRIME & AUTOBOT BULLSEYE product!

The exclusive collab features the iconic robot leader of the Autobots that transforms into a Target delivery truck. It also comes with an Autobot Bullseye figure that converts from dog mode to a mailer package inspired by the beloved Target icon. Fans can pre-order this new collab product beginning Thursday, March 14 at 9 AM EST exclusively on Target.com.

This Optimus Prime collab action figure is part of Target’s month-long celebration to honor TRANSFORMERS’ 40th Anniversary, with exclusive product reveals and pre-orders scheduled weekly in March.

Fans can tune-in to Hasbro Pulse’s fanstream on YouTube every Thursday at 11:00 AM EST in March for the latest product reveals and pre-order them at Target’s The Collector Spot, the premier destination for TRANSFORMERS 40th Anniversary products.


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