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Highlights | Licensees Focus

NEW LEGO DUPLO® PEPPA PIG SETS REVEALED

20 Mar - 2024

Tags from the story: Hasbro, The LEGO Group.

The LEGO Group has revealed the brand-new LEGO DUPLO PEPPA PIG sets in collaboration with  Hasbro.

Inspired by everyone’s favourite pig, toddlers can immerse themselves into the colourful world of PEPPA PIG through LEGO DUPLO sets coming this summer.  

This year marks the 20th anniversary of PEPPA PIG and it’s the perfect occasion for the new LEGO DUPLO PEPPA PIG sets to spark imagination and inspire fun play opportunities where toddlers can develop their fine motor skills. The new sets combine the building adventure of LEGO DUPLO play with colourful settings, iconic characters, and storytelling from the popular preschool animated series.

The four new sets offer great play experiences that inspire  role-play and creativity, and like any LEGO DUPLO set, they have been thoughtfully designed with Learning through Play at the heart to provide kids with the opportunity to develop both EQ (Emotional Quotient) and IQ (Intelligence quotient) skills while playing out their stories. For instance, when roleplaying daily routines, toddlers learn to understand feelings, strengthen imagination and creativity and well as building relations, all while having fun. PEPPA PIG encourages kids to jump in together and explore the world around them and instils a powerful confidence to treat every first step as a new adventure – from the everyday to the epic.

Children ages 2+ can now bring their favourite PEPPA PIG moments to life with the new sets:  

  • PEPPA PIG Garden and Tree House embraces Peppa’s joy of outdoor play. Builders can enjoy the wonders of nature, garden games and the activities that she is so fond of, role-play planting seeds and sunflowers and watering the garden with her brother George or spending time up in the tree house.
  • PEPPA PIG Boat Trip allows kids to hop onboard Grandpa Pig’s incredible sailing boat with Peppa and imagine spending the day sailing on the sea or staying onshore to build a sandcastle, look for seashells or rest under the beach umbrella.
  • PEPPA PIG Supermarket lets toddlers’ shop for all the ingredients on the list at the supermarket, pop them in the trolley, and purchase everything needed to make Peppa’s favourite cake.
  • PEPPA PIG Birthday House invites builders to the party at Peppa’s house with Peppa and her friends Suzy and Pedro. Kids can role-play unwrapping the colourful present and serve some delicious cake to guests. 

“We are excited to finally reveal the LEGO DUPLO PEPPA PIG sets. They have been brought to life through an incredible team effort across both brands, where our goal was to capture the essence of the playful PEPPA PIG world and offer toddlers the opportunity to re-create and role-play their favourite scenes and moments from the TV series – and in parallel support their learning and development journey through play”, says Roberta Cardazzo, Design Manager at the LEGO Group.

“For two decades, PEPPA PIG has taught values of confidence, friendship and individuality to preschoolers around the world. These themes are carried through every touchpoint from the brand, from entertainment to live experiences, toys and more,” says Casey Collins, President of Licensed Consumer Products at Hasbro. “Crafted specifically for little hands, LEGO DUPLO is the perfect expansion to the world of PEPPA PIG. With these colourful sets, preschoolers  build foundational skills and explore the world around them with their best friend Peppa by their side.”

But new products aren’t all that’s happening, as engaging new content and play experiences will be available for children soon.

  • The LEGO Group and Hasbro have teamed up with branded entertainment destination leader Merlin Entertainments to create unique play experiences with LEGO DUPLO PEPPA PIG play areas coming to select Merlin Entertainments attractions and theme parks. The first LEGO DUPLO PEPPA PIG play park area will open in Billund, Denmark on March 23rd at LEGOLAND® Billund. This will be followed soon after by Europe’s first standalone Peppa Pig Theme Park soon to open in Günzburg situated next to LEGOLAND® Deutschland.
  • The LEGO DUPLO PEPPA PIG app is also globally available for pre-order today. The app provides preschoolers with a fun and safe digital play experience where they can build, play, and learn on fun adventures with Peppa.

The LEGO DUPLO PEPPA PIG sets are available via LEGO Stores, www.LEGO.com/duplo and third-party retailers from June 1st and in Americas from August 1st. See the new LEGO DUPLO PEPPA PIG products here: www.LEGO.com/duplo


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