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Highlights | Licensees Focus

SQUISHMALLOWS X STRANGER THINGS GLOBAL COLLAB

14 Mar - 2024

Tags from the story: Jazwares, Squishmallows, Stranger Things.

Jazwares has announced a Squishmallows x Stranger Things collaboration based on the original series blockbuster from Netflix.

Announced as part of Jazwares’ Squishmallows Day celebrations, the collection is set to begin rolling out globally in summer 2024. 

Leveraging Squishmallows’ signature soft and vibrant styles, the Squishmallows x Stranger Things squad will build on each brand’s pop culture appeal for the ultimate sci-fi collaboration. Ranging from 3.5 inches to 10 inches in size, beloved characters from the show will soon be available as ultra-soft Squishmallows. The anticipated squad will be released in celebration of the final season of Stranger Things.

Launching the new Squishmallows x Stranger Things collection with Netflix is a major milestone for the brand, elevating it to new heights within the sci-fi and pop culture realm. We cannot wait for fans to get their hands on this epic collection,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

According to market research firm Circana*, in 2023, Squishmallows was the #1 toy property in the U.S. and the best-selling toy brands overall, boasting a multi-generational fanbase that continues to capture the imaginations of millions of fans worldwide! Squishmallows is massively popular on social media, driven by Gen Z fans who love celebrating the brand.

There are currently more than 13 billion video views on TikTok and Squishmallows has been tagged 1 million+ times on Instagram. As it continues to grow as a lifestyle brand, Squishmallows’ monumental growth has fueled new cross-category collaborations across beauty, games, apparel, home decor, and more –– adding to its illustrious portfolio of more than 70 best-in-class licensing partners. 


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