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Entertainment | Highlights

HERO INSIDE STRENGTHS ITS EXPANSION ACROSS EUROPE

14 Mar - 2024

Hero Inside, crafted by the collaborative efforts of CJ ENM, Million Volt Animation Studios, Tencent Video and YGG Global, is airing on March 11th, in Spain on free-to-air TV children’s channel Boing, and will also be available on Boing App.

DeAPlaneta Entertainment represents the brand across Europe and Latin America, serving as Master Licensing Agent and Media & Digital Distribution Partner of Warner Bros. Discovery, which has the global broadcasting rights of the series. Hero Inside is a strong bid by Warner Bros. Discovery to reach a wide age range audience in EMEA and LATAM.

Hero Inside combines adventure, humor and action in an irresistible way. With its spectacular animation and its unique kind of very human superheroes, who are able to transform their flaws into superpowers, Hero Inside has already demonstrated its ability to appeal to a global audience.

The first season, an exhilarating collection of 11 episodes, premiered successfully last November in Latin America through Cartoon Network and HBO Max, becoming the fifth-ranked show in the VOD platform and securing the second position in “HBO Max TV Shows” across 19 Latin American countries, including Mexico, Brazil and Argentina. Warner Bros. Discovery, which commissioned the first two seasons of Hero Inside, plans to broadcast the series across multiple Latin American countries during this year. The second season of Hero Inside will premiere in multiple territories in the last quarter of 2024.

Hero Inside arrived in Europe through linear channel Cartoon Network last January, premiering since then in Portugal (January 15), Germany (January 20), France (February 19) or United Kingdom (March 4), among other territories; the series also  arrived to Italy on January 8 via free-to-air TV channel Boing. HBO Max launched the first season of the series last February, arriving to Spain, Portugal, Northern Europe (Denmark, Norway, Finland and Sweden), CEE countries, Poland and Netherlands. Beyond Europe, Hero Inside arrived to Africa on January 22nd and to the Middle East on March 4th, in both cases through Cartoon Network.

Hero Inside makes any child or teenager’s dream come true: that their favourite superhero appears in front of them, in flesh and blood, just by saying their name. Hero Inside starts when Scott, a cartoonist and free spirit, mysteriously vanished after drawing 100 superheroes across 100 comic books, without ever publishing. His proofread books scattered across San Francisco, triggering odd occurrences. Mike, a 13-year-old boy, stumbles upon one of Scott’s books, Crying Man, when he casually says the hero’s name; Crying Man jumps out from the book, and his life changes completely.

The series, whose second season will be released the last quarter of 2024, defends imagination and fantasy above all else. Hero Inside also has an absolutely original collection of superheroes and a character design in which humor, as well as an irreverent approach to the classic superheroic universe, is essential: in addition to Crying Man, the series includes such peculiar superheroes as Black Knight, Great Finger, Mummy Girl, Mr. Justice, Lucky and Sparkules. All of them, superheroes with a unique peculiarity: they can turn their weaknesses into strengths, their shortcomings into real superpowers.


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