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Fashion & Lifestyle

FANGIRL CONSULTING & BRAND MANAGEMENT WELCOMES CARDIO BUNNY TO ITS GROWING ROSTER

13 Mar - 2024

FanGirl Consulting & Brand Management has announced the latest addition to its growing clientele – Cardio Bunny, a dynamic and innovative brand in the athleisure and fitness apparel industry.

Cardio Bunny has tasked the agency with leading the licensing business and growing brand awareness in the United States.

Based in Poland, Cardio Bunny has quickly emerged in the European health and fitness market, captivating enthusiasts with its cutting-edge products and vibrant designs. The collaboration between FanGirl Consulting and Cardio Bunny is set to bring a range of exciting products and experiences for fans and fitness enthusiasts alike. From stylish activewear to accessories that blend fashion and function, the partnership promises to deliver a collection that reflects Cardio Bunny’s mission of empowering women to embrace a healthy and active lifestyle.

I’m always excited to flex my licensing muscles in new ways,” said Anita Castellar, Founder of FanGirl Consulting. “For years we have been tapping into pop culture and fan engagement to unlock the business potential behind each brand. Now we will bring that knowledge to Cardio Bunny and the athletic apparel business.

A remarkable 60% of our business comes from Direct-to-Retail (DTR) licensing agreements in 22 countries, proving the power of collaboration. We are excited to expand the Cardio Bunny brand to the US with the FanGirl team,” said Paul Lynch, Head of Global Licensing at Cardio Bunny.

The FanGirl team will be attending Licensing Expo in Las Vegas and setting meetings to explore Direct To Retail (DTR) licensing partnerships as well as Licensees in categories such as apparel, accessories, health and beauty, nutrition, and more.


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