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Fashion & Lifestyle

PUMA X SQUISHMALLOWS COLLECTION

8 Mar - 2024

Tags from the story: Jazwares, Puma, Squishmallows.

PUMA and Jazwares have unveiled the PUMA x SQUISHMALLOWS collection inspired by everyone’s favorite ultra-soft plush. 

PUMA styles meet the world’s most popular plush personalities in this new colorful collection that’s perfect for any day full of fun. The PUMA x SQUISHMALLOWS collection features various footwear styles for all ages inspired by Cam, Lola, and Winston as well as apparel pieces for the little ones including tees, hoodies, and shorts featuring your favorite Squishmallows characters. 

The PUMA x SQUISHMALLOWS collection is available starting March 15 on PUMA.com, the PUMA mobile app, the PUMA NYC flagship store, and at Foot Locker and Kids Foot Locker. 

PUMA x SQUISHMALLOWS RS-X Cam 

The PUMA x SQUISHMALLOWS RS-X is designed after everyone’s favorite calico: Cam the Cat. These sneakers feature Cam’s colors in a pared back design perfect for everyday wear. They feature a Cam charm on the side and custom collab logo on the tongue inspired by the official Squishmallows plush tags. These shoes feature a custom charm and the iconic Squishmallows hangtag artwork on the tongue complete with collector number.

PUMA x SQUISHMALLOWS Suede XL Winston

The Suede XL is bursting with personality. In the PUMA x SQUISHMALLOWS collab, this high-energy sneaker is designed after the fan-favorite teal owl, Winston. The upper features Winston’s signature colors along with subtle nods to his love for mac and cheese at the heel. These shoes feature a custom charm and the iconic Squishmallows hangtag artwork on the tongue complete with collector number.

PUMA x SQUISHMALLOWS Cali Lola 

These fun-loving sneakers can’t be ignored. Inspired by Lola, the unicorn, these kicks feature a bold pink and purple tie-dye pattern on the upper and the outer sole. Plus, in honor of Lola’s signature mane, these shoes have tufts of faux fur at the heel and sides. These shoes feature a custom charm and the iconic Squishmallows hangtag artwork on the tongue complete with collector number.

PUMA x SQUISHMALLOW Apparel 

Show your love of Squishmallows from every angle in the PUMA x SQUISHMALLOWS apparel offerings. The accompanying apparel pieces are available in infant, preschool and youth sizes and include PUMA x SQUISHMALLOWS co-branded graphic tees, shorts, t-shirt dresses, two-piece sets and more for each of the shoe styles. 


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