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Licensees Focus

BULLDOG ANNOUNCES MULTI-PRODUCT POPEYE X SKINNYDIP DEAL

6 Mar - 2024

Tags from the story: Bulldog Licensing, Skinnydip.

Bulldog Licensing has announced a new deal for Popeye with Skinnydip, a renowned supplier of fun and quirky accessories, clothing and lifestyle products.

The deal comes in the year Popeye celebrates 95 successful years.

Recently launched on the Skinnydip site is the Popeye x Skinnydip London collab featuring the original classic Popeye and girlfriend Olive Oyl, and (of course) Popeye’s trusty can of spinach on cases ready to adorn iPhones across the UK. Much more is on the way; this agreement extends to apparel, accessories, gifts, stationery, and health & beauty products.

Popeye is one of the world’s best-known brands, with a strong appeal to people of all ages for nearly a century. His signature muscle-enhancing diet of spinach and his catchphrases “I Yam What I Yam” and “Well Blow Me Down!“ have inspired thousands of comic strips, hundreds of books, and over 600 episodes of cartoon content, not to mention songs, posters, films and much more.

Popeye is not only ingrained in pop culture, he has become one of the most recognisable and beloved characters in the world. Now, with his 95th birthday in 2024, Bulldog Licensing plans to build on the already strong Popeye licensing programme within the UK.

Skinnydip launched its first phone case design in 2011. Since then, it has evolved to become a go-to destination for female Gen-Z clothing and accessories. Today it serves up unique, witty and stand-out products to an ever-growing community of customers, influencers and celebrities around the globe through Skinnydiplondon.com, its two standalone stores and over 200 stockists worldwide The company has also collaborated with a wide range of household-name entertainment brands.

Bulldog’s Licensing Director Vicky Miller says: “The humour, striking designs and amazing levels of awareness that Popeye can boast have come together in a witty and wonderful selection of cases that will add originality and humour to every iPhone. It’s a great tribute to Popeye as he turns 95 from a company that is a leader in its field.

Hanna Netherway, Licensing Manager at Skinndydip, says: “Popeye and his signature look and style have been world-famous for 95 years and are still instantly recognisable today. It’s great to be working with Bulldog on this amazing property. Inspired by a true cartoon great, these Popeye iPhone cases really pack a punch!


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