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LICENSING MAGAZINE’S INTERNATIONAL PANEL AT THE KID’S TIME EXPO

16 Feb - 2024

Tags from the story: Kids' Time.

Kielce will host next week the 14th edition of Kids’ Time, the leading children’s and mom’s products event, from February 21st to 23rd. LM is a Media Partner and will be organising an international licensing conference on February 22nd.

Kielce is preparing to host from 21 to 23 February 2024 the 14th edition of Kids’ Time, Poland’s trade fair for children’s and mom’s products.

At Kids’ Time, producers and warehouse owners meet with representatives from shops and shopping malls and find a contractor for their company. In 2023 the event drew nearly 300 exhibitors, including 40 international enterprises from 22 countries, and was visited by 4.5 thousand people from 44 different nations. The child products and services business sector’s assortment represented more than 500 brands and included baby monitors, remote-controlled swings, self-heating bottles, car footrests, educational board games…

The License Zone is a new space inside Kids’ Time, introduced for the first time in 2023. A unique opportunity to become familiar with the licensing market, and to help companies develop their business, thanks to a gallery with selected licensed products, and compelling conferences.

Licensing Magazine will be present as Media Partner, to intercept all the latest news and trends from Polish and worldwide companies. In addition, on 22 February at 12 pm, LM organised the international licensing conference The role of the Eastern European market in the success of children’s IP.

The one-hour conference will take place on the Main Stage and will explore the importance of harmonising European market territories in determining the success of international IPs, as well as provide guidance on how to deploy the IPs in the Eastern European market. Future objectives and development strategies for European and international brands in the Eastern Europe region will also be discussed.

The three speakers are EMEA protagonists of world-renowned children’s brands: Talia Tester, Softlines International Director and Southern Europe Lead, Moonbug Entertainment, UK; Aleksandra Gawryszewska, CEE Head of Sales Marketing, DeAPlaneta Entertainment, Poland; Luca Bonecchi, VP, Licensing Southern-, Northern-. Eastern Europe & UK, ZAG Entertainment, UK.

The panel will be moderated by Cristina Angelucci, Editor-in-Chief of Licensing Magazine.


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