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Highlights | Industry News

FAMA LICENSING ANNOUNCES THE LARGEST BRAND LICENSING CONTRACT IN FOOTBALL

13 Feb - 2024

The football industry has recently witnessed a historic milestone with the completion of its largest-ever brand licensing contract.

This significant achievement highlights the importance of an exponential and innovative approach in the licensing realm. Fabiano Veronezi, CEO of FAMA Licensing, played a pivotal role in this breakthrough, demonstrating that brand licensing can extend far beyond traditional boundaries, encompassing sectors like real estate, entertainment, and services.

This agreement between major football clubs and the developers of the Laghetto Sports Resorts redefines global standards in sports brand licensing and underscores the unlimited potential of LBE (Local Based Entertainment).

Analysis of the Licensing Contract

Fabiano Veronezi’s expertise was instrumental in negotiating an unprecedented agreement that integrates sports brand licensing with significant real estate and entertainment ventures. The Laghetto Sports Resorts project, expected to complete by 2027, projects sales of R$ 1.9 billion (approximately $500 million), underscoring its monumental economic impact. Veronezi highlights the importance of a skilled and dedicated team in realizing ambitious licensing projects, demonstrating the transformative capacity of brand licensing in creating revolutionary business ventures.

Impact on LBE – Local Based Entertainment

This remarkable contract not only establishes new standards in sports brand licensing but also illustrates the immense potential of LBE as an exponential business field. The integration of entertainment, real estate, and services paves the way for a new era of immersive and personalized experiences. Additionally, the project plays a crucial role in cultivating new fans and clients, especially among children. The Laghetto Sports Resorts offer a unique environment for children to meaningfully connect with the football world, fostering a loyal fan base from an early age and ensuring the continuity of brand engagement.

The project led by Fabiano Veronezi and FAMA Licensing promises not only an impressive financial return but also establishes a lasting legacy in how entertainment and brand engagement are conceived and delivered to the public. This licensing contract sets a new paradigm in the world of football and beyond, demonstrating the transformative power of brand licensing and LBE in the global business landscape.


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