Highlights | Industry News


30 Jan - 2024

Tags from the story: Moose Toys, MrBeast.

Moose Toys has announced an exclusive partnership with MrBeast (aka Jimmy Donaldson), avid philanthropist and massive digital creator, to co-create an entirely new brand.

Destined to be a category disruptor, this new line for fans and kidults is an enticingly collectible action figure range overlayed with incredible, never-before-seen innovation. The co-created line represents MrBeast’s new line of figural merch and is slated for a Fall ’24 launch. The extensive line is packed with his signature panther character designs that will appeal to fans of all ages.

This will be the most anticipated launch of the year. MrBeast is wildly iconic and the biggest influencer on the planet. By combining his unique brand of innovation with our Moose WOW, we created a phenomenal line of products that will be highly sought after,” said Paul Solomon, CEO, Moose Toys. “We’re incredibly honored he entrusted Moose as a partner and co-creator.

The extensive, all-new line of MrBeast figural merch will capture the ferocity of the globally recognizable bright blue and fuchsia panther logo that is the signature of MrBeast’s brand. The game-changing line of meticulously detailed figures represents a fusion of primal predators and will include collectibles and action figures in a variety of scales, authentic designs, quality finishes and color combinations.

MrBeast will feature the line in new content on YouTube, fueling fan demand for the products. His globally popular channel has more than 234 million subscribers and amassed an astounding 42 billion lifetime views.

The full MrBeast-branded line will be available worldwide Fall 2024 at major retailers. 

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