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Highlights | Industry News

ZYNGA AND AUTOMOBILI LAMBORGHINI S.P.A. ANNOUNCE MULTI-YEAR DEAL

25 Jan - 2024

Zynga Inc. and Automobili Lamborghini S.p.A. has announced a multi-year agreement to make CSR Racing (CSR), an official partner of Lamborghini’s new LMDH prototype entry in the FIA WEC Hypercar Class and IMSA Grand Touring Prototype (GTP) Class global racing championships.

Over 30 Lamborghini cars have previously appeared in the CSR2 mobile game, and the complementary partnership adds content to both parties, putting the CSR2 brand on the cars, drivers, and teams of Lamborghini Squadra Corse while continuing to add Lamborghini cars to CSR2.

For the first time in the company’s history, Lamborghini will enter the FIA Hypercar and IMSA GTP class. The Lamborghini Squadra Corse will enter 12 races globally across the FIA and IMSA championships in 2024. The hypercar GTP class is the top-tier category in the FIA World Endurance Championship and IMSA WeatherTech SportsCar Championship and is defined as the most superior and high-performance cars on the market worldwide.

The Lamborghini SC63 race car boasts cutting-edge engineering and top speed. It will enter the world stage in the annual calendar of both championships, including the world’s most iconic endurance race, the 24 Hours of Le Mans. As part of the partnership deal, the CSR2 brand will be visible on the SC63 hypercar and drivers’ and team’s uniforms in real life, and their recreations will be available in the CSR2 game to allow mobile players to experience the thrill of racing on their mobile device.

We’re excited to celebrate Automobili Lamborghini’s entry into hypercar GTP class racing with CSR Racing’s first official, multi-year partnership encompassing both in-game and real-world activations with a top-tier automotive brand,” said Julian Widdows, Senior Vice President of Racing at NaturalMotion. “Racing fans across the world can now merge their passion for racing games with their love for the sport as they cheer on Squadra Corse on the track while racing the same car in CSR2.

Lamborghini Marketing Director Christian Mastro said: “We are thrilled to expand our long-term partnership with CSR Racing, given Zynga’s place as a global player at the forefront of the gaming world. CSR2 embodies world-class excellence, flawless design, and detailed execution, and we are confident that this will allow us to enlarge our continually expanding fanbase as we embark on the most exciting year in the history of Lamborghini Squadra Corse. We trust that the Lamborghini SC63 will be an important model of CSR2, following the success of some of our most famous super sports cars, such as the Aventador and Huracán. Thanks to the SC63, we have the unique opportunity to give gamers around the world the chance to compete with our brand-new racing prototype.

CSR2 is available to download for free on the App Store as well as on Google Play. In addition to providing updates to CSR2, the team is currently at work on developing CSR3 and will share more details when available.


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