WildBrain CPLG has expanded its partnership with Spin Master, adding representation for fantasy-adventure children’s franchise Unicorn Academy to its roster for the Nordics, Iberia, Italy and Benelux.
WildBrain CPLG’s licensing strategy will target licensees and retailers with apparel and accessories, home décor, health and beauty, and back-to-school paper products categories.
The new representation also includes location-based entertainment (LBE) rights, underscoring WildBrain CPLG’s growth and expertise in this space.
Unicorn Academy is a Netflix original CGI-animated series produced by Spin Master Entertainment that airs in over 190 territories in over 30 languages. A 72-minute movie special and 8×22’ episodes are currently available for fans, with more content to come in 2024 alongside a slate of consumer products including toys and digital games. Short-form content for Unicorn Academy is also available on YouTube.
The series is adapted from The New York Times bestselling books originated and published by Nosy Crow, written by Julie Sykes and published in North America by Penguin Random House.
Meike de Vaere, VP Partnerships and Business Development, WildBrain CPLG, said: “Expanding our successful relationship with Spin Master by adding the magical Unicorn Academy to our slate highlights the success of our approach—using global expertise at a local level to offer bespoke consumer programmes to grow brands. The addition of LBE rights is particularly exciting as there are significant opportunities for this area of business in 2024 and beyond.”
Filled with humour and adventure, Unicorn Academy is an animated fantasy-adventure series aimed predominantly at kids aged 5-11. Unicorn Academy is the boarding school of every kid’s dreams. Located on Unicorn Island™, Sophia and the rest of the freshman class must bond with a unicorn to unlock their magical powers; only then can they learn to become revered protectors of the island and its magic—all while balancing classwork and navigating new friendships.