Licensees Focus


24 Jan - 2024

Tags from the story: Playmates Toys, Zag Heroez.

Playmates Toys is expanding the ZAG Heroez Miraculous toy line with the launch of a towering four-foot tall Miraculous Ladybug Paris Heroez Playset.

Fans everywhere will be able to explore the most recognizable landmark in Paris with the Miraculous Ladybug Paris Heroez Playset. The four-feet high playset features a working elevator, zip line and multiple floors and environments for infinite play. The Miraculous Ladybug Paris Heroez Playset and the complete 2024 ZAG Heroez Miraculous toy line will be unveiled at the London and Nuremberg toy fairs this month.

This playset is a genuine representation of the beloved Miraculous universe,” said Georgia Manolas Walker, vice president of marketing, Playmates Toys. “It’s more than just a playset, it embodies the essence of the show centered in Paris, allowing fans to immerse themselves in the adventures of Ladybug and Cat Noir!  C’est magnifique!

Transforming into an expansive three-floor play environment and hero headquarters for the Miraculous Parisian Heroez, the playset features a ground-floor Parisian park, second-floor restaurant and surprise balcony, a working elevator, a third-floor zipline, four pop-out shops, 40 accessories, and more!  The Miraculous Ladybug Paris Heroez Playset will debut this summer, just in time for the summer Olympic Games and will spark imaginations with kids all over the world!

The London and Nuremberg toy fairs will also unveil the Miraculous Hero Switch Ladybug Fashion Doll. With an innovative, never-seen-before play pattern and a “Try Me” to experience this feature in store, simply press a button, and Ladybug miraculously switches from one hero outfit to another. Standing 10.5 inches tall, the Miraculous Hero Switch Ladybug doll features her signature blue hair and is packaged with a cat ear headband, and two different masks for each hero mode. The Miraculous Hero Switch Ladybug doll will be available in August at most toy retailers.

New character additions to the Miraculous fashion doll assortment include Ubiquity and Cosmobug.  Dressed in their signature outfits straight from the one-hour TV Specials available on Disney and Disney+, each action doll features soft-good fashions, removable shoes, two-to-three accessories, and 15 points of articulation for dynamic poseability play. Packaged in eye-popping color to match the signature colors of each character, each are 10.5 inches.

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