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THE LICENSETALKS POWERED BY LICENSING MAGAZINE, LICENSING INTERNATIONAL AND BRANDMATE

22 Jan - 2024

Tags from the story: LicenseTalks.

Immerse yourself in the fascinating world of licensing at Spielwarenmesse 2024 with the new LicenseTalks, powered by Licensing Magazine, Licensing International and BrandMate.

From Tuesday 30 January to Thursday 1 February, you can look forward to interesting insights and discussions in the unique atmosphere of the LicenseLounge, hosted by Spielwarenmesse & BRANDmate – the meeting place for the licensing industry, in Hall 12.0 (Stand E-01).

During the LicenseTalks, industry professionals will take the stage in the LicenseLounge to talk about the latest industry trends, as well as to discuss about winning strategies in the world of licensing with exciting insights into market developments and trends.

LicenseTalks powered by Licensing Magazine

31 January, WEDNESDAY

02:00 pm – 02:30 pm

From Promotions to Toys. An innovative approach to build toy based IPs and create new licensing opportunities

with Massimiliano Piazzolla, Managing Director, Play Around (Italy)

 

02:45 pm – 03:15 pm

From Toys to Children’s Content. Cry Baby Success Story

with Cristina Camprubi, Licensing & ODM Director, IMC Toys (Spain)

 

03:30 pm – 04:00 pm

Hello Kitty celebrates its 50th anniversary. The magic of Hello Kitty in the world of Toys

Giovanna Sanzò, Senior Licensing Director & Sanrio Brand Leader Europe, Middle East & Turkey, Sanrio (Italy)

And here the others LicenseTalks powered by the other partners, Licensing International and BrandMate:

LicenseTalks powered by Licensing International

30 January

  • 02:00 pm – 02:30 pm

Trends in Licensing: an overview of the growing trends and potential of the licensing business

Maura Regan, President, Licensing International (USA)

  • 03:30 pm – 04:00 pm

Manga & Anime: the development of the sector and its future in licensing

Steve Manners, Head of Global Marketing & UK Managing Director, Licensing International (USA)

LicenseTalks powered by BrandMate

01 February

  • 10:00 am – 10:30 am

NFL goes International! Why international sport brands are booming and relevant for retailers and consumers

Sven Thierhoff, Vice President Global Licensing & Business Development, IMG Licensing (Germany) & Ute Stauss, Expert for Licensing Consumer Products & Lifestyle (Germany)

  • 10:45 am – 11:15 am

Shopper marketing at the POS with loyalty programmes and collectibles promotions

Jan Breuning, Sales Director International, Boost Collectibles AG (Germany)

All the LicenseTalks are free entry, for further information click here. Take an active part in shaping the LicenseTalks and be part of the discussions!


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