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Licensees Focus

COSWORTH CELEBRATES 65 YEARS OF INNOVATIVE FIRSTS

16 Jan - 2024

Tags from the story: Cosworth.

COSWORTH celebrates 65 years of innovative firsts both on the racetrack and building Hypercars with their leading edge expertise in designing race engines for world famous teams in  Formula1 and GTracing to developing powertrains for some of the most expensive automobiles in the world

The Cosworth Group have been working with Faster Brands to negotiate licence agreements and  collaborations in with Hornby Hobbies (in conjunction with the FORD Motor Company) for die cast and Scalextrix slot racing models using the FORD ESCORT COSWORTH and FORD SIERRA COSWORTH. Other recent licenses include a funky colab apparel range with CAFFEINE & MACHINE and t-shirt ranges for ASOS and Next.

Using their rich heritage in motor racing, COSWORTH has launched a range of wristwatches designed using the companies branding and liveried race helmet packaging with leading bespoke watch company DARTMOUTH BRANDS and supported by great historic stories, targeting the Collector, Consumer Retailers and specialist on-line direct marketing sectors.

Look out too for COSWORTH’s entry into the world of E-SPORTS will the most unique high end racing simulation partnership for all those aspiring Game and E SPORT fans and professionals – to be announced shortly.

Faster Brands MD, Chris Parkes says “COSWORTH has a such rich heritage in motorsport spanning over 65 years and we a proud to be working them to find the right partnerships that celebrate their past and present successes. In particular I am focussed in finding partners in luxury lifestyle products.


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