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Highlights | Licensees Focus

AURORA WORLD NEW LICENSE PARTNERSHIP

5 Jan - 2024

Tags from the story: Aurora World Inc..

Aurora World Inc. has announced a partnership with Peanuts Worldwide LLC, the global company behind Charles Schulz’s beloved characters.

This collaboration will see Aurora World Inc. take the helm in manufacturing a delightful range of Peanuts plush and toy products, bringing the timeless charm of Charlie Brown, Snoopy, and the entire Peanuts gang to life in an array of cuddly forms.

Aurora World Inc., known for its commitment to quality and innovation in the toy industry, is eager to embark on this journey with Peanuts, a brand synonymous with cherished characters that have captured the hearts of generations.

Michael Kessler, Senior Vice President of Sales and Marketing at Aurora World Inc., expressed his enthusiasm for this collaboration: “We are incredibly honored to partner with Peanuts Worldwide LLC to bring their iconic characters to our plush and toys. The Peanuts brand holds a special place in the hearts of fans worldwide, and we are committed to creating high-quality, huggable products that capture the essence of these beloved characters.

Scott Shillet, Vice President Global Hardlines & Promotions at Peanuts Worldwide LLC, also shared his thoughts on the collaboration: “Partnering with companies who are leaders in their product categories, such as Aurora World Inc. is a key part of our strategy. Aurora’s reputation for craftsmanship and dedication to creating unique, lovable plush toys align perfectly with our vision for the Peanuts brand. We look forward to seeing the joy these new products will bring to fans of all ages.

From classic characters like Snoopy and Woodstock to the endearing appeal of Charlie Brown and Lucy, this collaboration is poised to introduce a charming collection of Peanuts plush products that will be available at major retailers and specialty stores nationwide June 2024.

As Aurora World Inc. and Peanuts Worldwide LLC join forces, Peanuts fans can anticipate a wonderful convergence of creativity and nostalgia with this can’t miss collection of Charles Schulz’s timeless characters.


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