Highlights | Industry News


19 Dec - 2023

Tags from the story: DeAPlaneta Entertainment.

DeAPlaneta Entertainment has announced that Estíbaliz González joined the company at the end of last November as Head of Franchise & Marketing of the DeAPlaneta Kids & Family area.

Estibaliz González Cabrera

Estíbaliz González has an extensive experience in the marketing departments of top level companies such as McDonald’s, Staples or Bizak, where she has worked over the last years, defining and implementing 360º marketing strategies in many of them.

After starting her career in 2008 as a merchandiser at Danone, Gonzalez worked as Promotions Executive at Nutrexpa between 2015 and 2018, where she stood out for her negotiation of licensing agreements. In 2018 she held the position of Marketing Brand Lead Families & Happy Meal at McDonald’s, where she defined the 360º marketing strategy for the Happy Meal platform, managed the promotional calendar and the activation of market research, as well as defined the media plans. In 2019 she worked as MA Assembly & Implementation Web Specialist at Staples, and between 2019 and 2021 she held the position of Brand Manager at Bizak, rising in 2021 to New Business Development Manager, where she excelled in the detection, negotiation and development of licensed products.

Diego Ibáñez Belaustegui, Chief Brand Officer at DeAPlaneta Kids & Family, has commented: “It is great news that a professional with a career as relevant in the field of marketing as Estíbaliz’s joins the DeAPlaneta Kids & Family team. Her knowledge and skills make her a key player in the process of transforming our content into brands with global impact, which is one of the company’s main objectives“.

Regarding her new position at DeAPlaneta Kids & Family, Estíbaliz Gonzalez said: “DeAPlaneta Entertainment is one of the leading international entertainment companies. From the Kids & Family area we assume the responsibility of bringing values and attributes to the new generations through our IP’s; I hope that my experience leading projects in sectors such as FMCG, QSR or Toys, will add value in the definition of solid strategies, combining the areas of content, marketing and derivative product to achieve the global success of powerful brands such as Hero Inside, Milo, or Monster Shaker“.

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