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Licensees Focus

ASEMBL BRINGS BAILEYS AND PAULS TOGETHER FOR A FOURTH TIME

12 Dec - 2023

Tags from the story: Asembl, Baileys, Diageo, Lactalis, Pauls.

Asembl has brought Diageo’s Baileys and Lactalis’ Pauls together for a fourth time with the launches of Pauls Baileys Inspired Tiramisu Flavoured Custard and Pauls Baileys Inspired Thickened Cream.

Available now across Coles, Woolworths and select Independent Grocery Stores nationally the non-alcoholic Pauls Baileys Inspired Tiramisu Flavoured Custard for grown-ups is an extra creamy, outrageously thick custard that combines the classic flavour of Baileys Irish Cream with the decadent flavours of tiramisu dessert. 

Perfect on its own and served either hot or cold Pauls Baileys Inspired Tiramisu Flavoured Custard can also be dolloped on pudding, layered in a trifle or as a side with a favourite festive dessert.  

Launching on shelves across Woolworths and Independent Grocer Stores nationally on December 4 2023 the non-alcoholic Pauls Baileys Inspired Thickened Cream is Diageo’s first thickened cream partnership with Lactalis.  Pauls Baileys Inspired Thickened Cream is delightfully thick and creamy.  The unmatched versatility of this cream, whether whipped or poured, coupled with the delicious grown-up flavour of Baileys, makes it the perfect addition to elevate your Christmas festivities.

This is the fourth time the brands have come together with past partnerships including a Pauls Baileys Inspired Original Custard which has returned this year for the festive period.

We are thrilled to collaborate with Pauls again, this time with the Baileys new and delicious limited edition flavour, Tiramisu.  Marrying the velvety deliciousness of Baileys Irish Cream with the decadence of the traditional tiramisu dessert, this exciting new launch offers a delightful and innovative way for adults to indulge in the classic flavours of this iconic treat in custard form,” said Diageo Senior Licensing Manager, Declan Hasset.

We’re so excited to be extending our range with Baileys this Christmas with the launch of Pauls Baileys Inspired Tiramisu flavoured Custard and Pauls Baileys inspired Thickened Cream.  Perfect with a Christmas dessert or just on its own, Australians can enjoy the outrageously delicious taste of Pauls Custard and Cream,” said Lactalis GM of Marketing Angela Burr.

Diageo’s Baileys and Lactalis’ Pauls continue to really make the moment and the launches of the non-alcoholic Pauls Baileys Inspired Tiramisu Flavoured Custard and Pauls Baileys Inspired Thickened Cream are no exception.  Certain to be this year’s festive favourites the Pauls Baileys Inspired Tiramisu Flavoured Custard and Pauls Baileys Inspired Thickened Cream are sure to make Christmas even more deliciously decadent, said Asembl Managing Director, Justin Watson.


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