Licensees Focus


28 Nov - 2023

Tags from the story: Banijay Brands, MasterChef, ZURU.

Banijay Brands has announced it has partnered with ZURU, to launch a new MasterChef Mini Brands collectables range.

ZURU is one of the largest toy companies in the world, and the creator of Mini Brands, a global phenomenon, shipping over 1.5bn units over the last two years. This new partnership will see a range of miniature MasterChef dishes, to create Mini versions at home, available online and in stores. In addition, the collection will expand into a broad range of mini home products based on the hugely popular MasterChef Arovo range.

Alice Bernardi, Director of International Brand Licensing, Banijay Brands says: “MasterChef has a broad global fanbase and this new range will cater to our younger audiences and the MasterChef champions of the future. ZURU is a great partner with its products promoting quality, innovation and creativity – values which are synonymous with the MasterChef brand.

The multi-award winning, iconic cookery show, created by Franc Roddam, has been wowing global audiences for more than thirty years. There were 56 productions in 2022 – its best year yet. With more than 90 licensees around the world, the MasterChef brand extends into a huge range of successful commercial activities from an extensive range of consumer products, publishing, and the world can engage with MasterChef through live experiences such as cruises.

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