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Licensees Focus

THE POINT.1888 FOR MOG THE FORGETFUL CAT & THE TIGER WHO CAME TO TEA

27 Nov - 2023

Within a few short months The Point.1888 has secured multiple new licensees for HarperCollins Children’s Books’ publishing brands, Mog the Forgetful Cat and The Tiger Who Came to Tea.

Written & illustrated by Judith Kerr, the heritage publishing properties have expanded their licensing programmes due to the continued popularity of the brands across a wide demographic.

The four newly signed for Mog include University Games (puzzles & games), Misirli (hosiery), Poetic Brands (daywear & nightwear) & Bakehouse (LBE). These new licensees will sit alongside the existing programme, which includes dress-up, prints, stamps, & audio. The agency has also recently renewed with existing partner Aurora, for plush.

Based on demand these new partners are working to commence rollout of products this year, and then into 2024 and will follow the recent success of Mog the Forgetful Cat stage show at The Old Vic in London. Their launches will also be timed with the recent announcement of the first ever Mog Christmas Special Animation, launching on Channel 4 this Christmas voiced by star studded cast including Claire Foy, Benedict Cumberbatch, Adjoa Andoh, Miriam Margolyes, Maggie Steed, Zawe Ashton and Charlie Higson and produced by Lupus Films who also produced the animated special of The Tiger Who Came to Tea.

For The Tiger Who Came to Tea, The Point.1888 have brokered new deals with Tonies (audio) & Misirli (hosiery). The new licensees will add to the current range of products that includes dress-up, babywear, calendars, lunchware, prints & stamps. The Point 1888 has also renewed recently with Aurora for plush & University Games for puzzles & games. These new partnerships will help parents and children access the brand at wider retail, alongside the existing licensees.

2023 celebrates the centenary year of Judith Kerr’s birth. Born in Berlin on 14 June 1923, Judith Kerr was one of the best-loved authors and illustrators to ever put pencil to paper. The books she created, including The Tiger Who Came to Tea, Mog the Forgetful Cat, When Hitler Stole Pink Rabbit and many many more, have become classics of children’s literature, loved by generations of readers.

Katie Wilkinson, Head of Publishing and Operations, The Point.1888 commented: “We’re delighted to welcome all the new licensees to both Mog the Forgetful Cat  & The Tiger Who Came to Tea licensing programmes. It’s such an exciting time for both properties, with live shows and new animation launching this year, the timing couldn’t be better. At the same time as we have signed new best in class partners, we are working with retail and existing licensees to maximise breadth of distribution and we have exciting developments across multiple retailers which will mean consumers will have far greater access to products from these much-loved brands. We’re looking forward to working closely with all partners and HarperCollins to deliver a fantastic licensing programme.

Holly Tonks, Editorial Director, Heritage Brands, HarperCollins Children’s Books added: “We are thrilled to be partnering with The Point.1888 on Mog the Forgetful Cat & The Tiger Who Came to Tea – two timeless classics that continue to bring joy to generations of families year on year. With celebrations of Judith’s centenary year very much at the heart of 2023, HarperCollins Children’s Books welcomes this wonderful addition to what has already been a very special year.


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